Religion Science And Religion - 1273 Words

Science and religion were based back in modern days to be the answer to everyone, and society as a whole to handle their issues through the church majority of the time, until science came along and changed the perspective of everyone’s outlook on how they were to solve their conflicts. Within the world today they both still exist and are still being put to use for its main purpose which is to create answers to things we face that need a solution. I believe Religion started in the ancient civilizations were strongly influenced by their environments, such as the Mesopotamians, the Egyptians and the people of the Indus valley, and even the Chinese all believed that their gods controlled the forces of nature, and they felt that their gods were the high power that controlled everything they did or said. Religion was the total answer for ancient civilization but as time went on people started to frown upon religion because people were being denied their rights such as the status of the Muslims, the equality of all Muslims, toleration of other cultures, and respect for scholarship (global geography), Islamic law states that it does not separate religious matters from nonreligious matters which is not true at all. Early in the reign of Umayyad, women had the right to own the property. They participated in politics, traveled and attended public religious ceremonies. This freedom of action did not last, however this view combined with the fact that men couldShow MoreRelatedRelationship Between Science And Religion Essay2131 Words   |  9 PagesThe relationship between science and religion as Western categories of thought has long been fraught with tension; academics suggest that the conflict between religion and science arose in the 17th century, as a result of the Galileo Affair, and continued into the 18th century Age of Enlightenment. Others, however, suggest that the dispute between the two systems of belief may even be traced as far back as classical antiquity. Even today, it is clear that tensions endure between academics unableRead MoreReligion and Science Need Each Other935 Words   |  4 Pagesâ€Å"Science without religion is lame, religion without science is blind.† This famous quote was spoken by a man even more famous for his scientific works in the fields of physics and mathematics. Albert Einstein, famous scientist, is found here stating that without religion science is, essential ly, useless. Surely it is impossible for a man so accomplished in the scientific field to seriously consider the possibility of God? Certainly, we live in a time where there has been much condemnation and ridiculeRead MoreLife of Pi: the Correlation Between Science and Religion Essay1582 Words   |  7 PagesMs. Ciufo ENG-3U1 Wednesday, April, 28, 2010 Life of Pi: Correlation between Science and Religion One of the most important dichotomies that exist amongst today is Science versus Religion. A dichotomy that started in the renaissance era, a period when people started questioning, looking to other horizons, other than religion and truly began to comprehend reality. The theme of Science versus Religion is portrayed in a great deal in the novel Life of Pi. In Life of Pi, Yann Martle utilizesRead MoreQuestions On Religion Of Science925 Words   |  4 PagesCONCLUSION Religion of Science Ernest Holmes asks us to consider three general classifications of knowledge: 1. Science: â€Å"†¦ the organized knowledge of natural law and its application to life.† 2. Philosophy: â€Å"†¦ the opinions one holds about the world, life, and reality.† 3. Religion: â€Å"†¦ any man’s belief about his relationship to the invisible universe.† â€Å"We might speak of a pure religious science as we would speak of a pure natural science, which means the study of natural causes. We might speakRead MoreThe Between Religion And Science810 Words   |  4 PagesAll that I have ever known and believed in is now being questioned. It is transitioning into some sort of enormous trial – between religion and science. I have been taught to accept the religious, social, and political ideas that the Catholic Church has devised upon the world. For years, humans have believed and used Aristotle’s theory which explained Earth’s position in the universe. By the geocentric theory, Earth was said to be located at the center of the universe. The moon, the sun, and theRead MoreEssay on Science and Religion2169 Words   |  9 Pageslands who believe in so-called â€Å"primitive† religions. It is even true of the Western world’s modern science. Science is another example of the cultural frameworks we use to understand the world around us. If this is the case, then science too must be part of a web of reality created by our culture, and is therefore not superior (nor inferior) to religion, but rather runs parallel to it. However, the Western mind generally recoils from the idea that science does anything but describe reality in hardRead MoreInfluence Of Science And Religion1564 Words   |  7 Pages1. Q) Compare and contrast the influence of science and religion in the development of humanity. Discuss both the positive and the negative. A) The systematic testing of observations, and the belief of something larger than ourselves, have been part of the human experience since time began. Both science and religion have influenced human thought and civilization. When a question could not be answered by time and observation, people fell back on spiritual explanationsRead MoreEvolution Of Science And Religion1179 Words   |  5 PagesWhen comparing science and religion there has been a great rift. As long as humanity has believed in a creator there as always been thinkers trying to quantify and evaluate the truth behind religion, trying to disprove or prove a supernatural force. The ancient Greeks were pioneering philosophers which started the great rift we see in the early development of scientific and quantified analysis. This was first started by Aristotle whuch believed that science was a process of trying to understandRead MoreScience and Religion Essays808 Words   |  4 PagesScience and religion have always been in conflict with one another because they each represent complete opposite ideals, science is about how nature controls how the universe works and religion is about how God controls how the universe works. In the five models on science and religion I believe that Conflict best describes the relationship between the two. Conflict tells how either science is completely right and religion is wrong or the other way around and that religion and science are completelyRead MoreThe Debate Of Science And Religion2095 Words   |  9 PagesThe study of science has been around for roughly 500 years and yet there has been no clear answer for the existen ce of god. Followers of God believe that science is an instrument to help up understand god, and science and Christianity are both important parts in the way we understand this world. 3 out of every 5 scientists do not believe that God exists, but the other 2 however, do believe. Science and religion are 2 of the most debated topics in the world and somehow the two could never get on the

Grade graduation speech Free Essays

You know, I never expected to be standing up here but here I m, giving this speech and probably doing a terrible Job at It because If you couldn’t tell, I’m pretty nervous. But thanks to NAMES, It pushed me out of my comfort zone and onto this stage In front of all you wonderful people. Succeeding from middle school Is no easy task, looking back It surprises me that I even made It this far. We will write a custom essay sample on Grade graduation speech or any similar topic only for you Order Now A famous author, Theodore Roosevelt, once said, â€Å"A man who has never gone to school may steal from a freight car; but If he has a collage education he may steal the whole rally road. Even though we have a while to get a collage education, we’ve made It here, to the end of 8th grade. Just like a rail road the train has to be set on a good track, just like our education. So far for this 8th grade class, our tracks have been fantastic ever since we first started our journey. Our first stop was 6th grade. New building, new people, and it were a whole new environment. New fears emerged and I remember feeling like a fish out of the sea. The year went by and our next stop was 7th grade, which the teachers have been preparing us for. We came back much more confident than the year before. We looked down at the 6th graders and asked ourselves, â€Å"Were we that short just last year? And by the end of 7th grade, we were on our way to 8th grade. The year started off at a sprint and it seems to have left many of us still trying to catch our breath but 8th grade is also the year we start becoming independent and learn to let go of our guardian’s hands. From the moment we stepped foot into this building till the moment we walk out, this Journey has definitely been an unforgettable one for all of us. On this Journey, we have laughed, we have cried, we have argued, we have learned, and we are about to enter into another mile of our journey in a new place. Some of us will go one way, and others another, but at the ND of the Journey we will always have the memories of here, of this school, the memories of our NAMES pride and traditions. As we say goodbye on the last day we sit together as NAMES students, we reflect on what has happened the past 3 years, but also look forward to yet another Journey coming up, high school. 8th grade graduation speech By Maintain-Tastes have been able to accomplish this much without their help. So today, in honor of all am, giving this speech and probably doing a terrible Job at it because if you couldn’t tell, I’m pretty nervous. But thanks to NAMES, it pushed me out of my comfort zone and onto this stage in front of all you wonderful people. Succeeding from middle school is no easy task, looking back it surprises me that I even made it this far. A famous steal from a freight car; but if he has a collage education he may steal the whole rail road. † Even though we have a while to get a collage education, we’ve made it here, to the end of 8th grade. Just like a rail road the train has to be set on a good track, Just since we first started our Journey. Our first stop was 6th grade. New building, new we that short Just last year? † And by the end of 7th grade, we were on our way to 8th How to cite Grade graduation speech, Papers

Listening Report Essay Example For Students

Listening Report Essay Concert Analysis: Songs Around the WordI Offer Thee by Allen Ridout1.Gregorian chant consists of a single-lined melody and is monophonic in texture. This piece also consists of these basic structures as well as not having any harmory or counterpoint. This piece performed by U of I faculty member Steven Rickards, is sung a cappella. 2.This piece differs from the traditional Gregorian chant of the Middle ages because of the jumps and leaps presented in the piece, which show that the piece was written after the period. Another reason it differs from chant is because this is plainchant rather than Gregorian. It is also sung in English, rather than the traditional Latin text. Ahavant Olam by Ben Steinburg3.Cantillation, according to the Harvard Music Dictionary, is to chant or recite (a liturgical text) in a musical monotone; recitation or reading with musical modulations. One of its features is that the piece is straight out of the torah4.One of the main reasons why this piece has a Jewish sound is it is in minor key, giving it the drama of a jewish piece. It also has a monotonic sound present. In some parts of the piece, the vocalist embellishes some of the long syllables, making it melismatic. Mizi Westra did a great job of bringing out the main idea of the text which is peace and love. 5.The main role of the piano on this piece is to establish the melodic idea. The pianist, Amy Eggelston, lets the vocalist take over but makes it like they are singing together. The pianist plays just as an important role as the vocalist, making her not an accompanist. Leit etter livet by Christian Sinding6.I believe that the piece is talking about happiness and fulfillment. The piece is entitled Leit etter livet which translated means Seek after Life and Live it. The performer exemplifies this with his happy singing and the piano has an ascending line that also portrays happiness. Det forste by Edvard Grieg7.Mr. Samuelson interprets the piece in a few ways. First, with his urgency. He displays his passion and oneness of the music. He uses lots of dynamics and also in some cases bends the pitch, which makes the piece more interesting. He also displays a great representation of lightness and darkness. The piano helps makes this happen with several chord changes to make the light obvious and darkness. His voice becomes somber when it goes to darkness like he is sad, then becomes bright when back to light. The last chord on the piano, I believe says that the story is still continuing on even after the piece. Pierrot by Claude Debussy8. Claude Debussy was among the most influential composers of the late nineteenth and early twentieth centuries. Born Achille-Claude Debussy in 1862 in St.-Germain-en-Laye, France, his mature compositions, distinctive and appealing, combined modernism and sensuality so successfully that their sheer beauty often obscures their technical innovation. Debussy is considered the founder and leading exponent of musical Impressionism (although he resisted the label), and his adoption of non-traditional scales and tonal structures was paradigmatic for many composers who followed. The son of a shopkeeper and a seamstress, Debussy began piano studies at the Paris Conservatory at the age of 11. While a student there, he encountered the wealthy Nadezhda von Meck, whom was most famous as Tchaikovskys patroness. She employed Debussy as a music teacher to her children; through travel, concerts and acquaintances, she provided him with a wealth of musical experience. Most impo rtantly, she exposed the young Debussy to the works of Russian composers, such as Borodin and Mussorgsky, who would remain important influences on his music. Debussy began composition studies in 1880, and in 1884 he won the prestigious Prix de Rome with his cantata Lenfant prodigue. After a relatively bohemian period, during which Debussy formed friendships with many leading Parisian writers and musicians, the year 1894 saw the enormously successful premiere of his Prelude a lapres-midi dun faune (Prelude to the Afternoon of a Faun) a truly revolutionary work that brought his mature compositional voice into focus. His seminal opera Pelleas et Melisande, completed the next year, would become a sensation at its first performance in 1902. The impact of those two works

Price Wars free essay sample

The key players in the wireless industry are Verizon Wireless, ATT, Sprint, and T-Mobile. With these four companies controlling 90% of the market, there are no other ‘key players’ in the industry. U. S. Cellular is not quite a ‘key player’, however they do hold approximately 2. 4% of the customer nationwide and must be in the overall picture. In addition, the data suggests that the pool of potential people that would get a cell phone is almost entirely saturated so it does not look as if there is any room for additional competition. If a price war will reduce margins, as the case suggests, why would any company ? embrace this strategy? Price is the most attractive marketing gimmick to attract competitors’ customers. As the case told, the cell phone subscribers have nearly topped 260 million in the US and the country’s population is 305 million. The remaining 45 million maybe too young for a cell phone or they have already decided they do not want to have a cell phone. We will write a custom essay sample on Price Wars or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This condition created no more new customer so wireless companies will compete each other to attract its competitors’ customers. Certainly, the existing customers will be reluctant to move to another wireless company without an interesting offering. The existing customers have to change their cell phone number that is not comfortable so the company should attract the competitors’ customer by offering low price. In the middle of rigor competition, the company should put attention to the competitor-based method to set its price. Furthermore, the case told that low price would have a risk of causing harm to their economic bottom line. Thus, the wireless company should formulate the marketing gimmick to compensate its low price. For example, Verizon lowers its voice plans price but in the flip side Verizon eliminates the data plan bonus. In addition, JP Morgan estimates that only 2% of wireless subscribers will end up with lower bills. Price wars do not always harm the companies or reduce margin as a whole business but it will stimulate company’s creativity to create a marketing gimmick to attract competitors’ customers. On what other strategy elements could the wireless companies compete? With a potentially unsustainable pricing war, companies will need find other methods to compete with each other. Currently, ATT and Verizon both battle back and forth between whose networks are bigger and whose 4G data speeds are faster. As the cellular data speeds continue to increase, this will surely continue to remain one of the major competition points between the service providers. Another competition point that is beginning to emerge is the ease and frequency with which customers can upgrade phones. With the capabilities of the new smartphones changing almost daily, customers who want the newest, best phone will be likely to move their contract to a provider who allows them to upgrade more often. These additional services are things that some customers will be willing to pay more for and can offer the service providers a way to help boost the margins that have been hacked by the pricing war. Which wireless provider do you use? Why? Given the benefits of each firms wireless ? program, did you make the best provider choice? Justify your answer. One team-member uses ATT as the wireless provider because his employer pays for the service. The building in which they are located is made of steel, making it problematic for cellular signals to penetrate. Of the four major providers, ATT is the only firm that is able to service our office, which is where the majority of employee phone usage takes place. Due to this functional issue, our wireless provider options were severely limited. Nevertheless, ATT still manages to offer a price break, and as a business this makes the plan more cost effective. Additionally, our employees were utilizing smartphones years ago, when ATT had an unlimited data plan. This plan feature has been extended for our company, which is not available at the same price point with other wireless providers.

The SLOSS Debate in Conservation

The SLOSS Debate in Conservation One of the most heated controversies in conservation history is known as the SLOSS Debate. SLOSS stands for Single Large or Several Small and refers to two different approaches to land conservation in order to protect biodiversity in a given region. The single large approach favors one sizeable, contiguous land reserve. The several small approach favors multiple smaller reserves of land whose total areas equal that of a large reserve. Area determination of either is based on the type of habitat and species involved. New Concept Spurs Controversy In 1975, an American scientist named Jared Diamond proposed the landmark idea that a single large land reserve would be more beneficial in terms of species richness and diversity than several smaller reserves. His claim was based on his study of a book called The Theory of Island Biogeography by Robert MacArthur and E.O. Wilson. Diamonds assertion was challenged by ecologist Daniel Simberloff, a former student of E.O. Wilson, who noted that if several smaller reserves each contained unique species, then it would be possible for smaller reserves to harbor even more species than a single large reserve. Habitat Debate Heats Up Scientists Bruce A. Wilcox and Dennis L. Murphy responded to an article by Simberloff in The American Naturalist journal by arguing that habitat fragmentation (caused by human activity or environmental changes) poses the most critical threat to global biodiversity. Contiguous areas, the researchers asserted, are not only beneficial to communities of interdependent species, they are also more likely to support populations of species that occur at low population densities, particularly large vertebrates. Harmful Effects of Habitat Fragmentation According to the National Wildlife Federation, terrestrial or aquatic habitat fragmented by roads, logging, dams, and other human developments may not be large or connected enough to support species that need a large territory in which to find mates and food. The loss and fragmentation of habitat make it difficult for migratory species to find places to rest and feed along their migration routes. When habitat is fragmented, mobile species that retreat into smaller reserves of habitat can end up crowded, increasing competition for resources and disease transmission. The Edge Effect In addition to interrupting contiguity and decreasing the total area of available habitat, fragmentation also magnifies the edge effect, resulting from an increase in the edge-to-interior ratio. This effect negatively impacts species that are adapted to interior habitats because they become more vulnerable to predation and disturbance. No Simple Solution The SLOSS Debate spurred aggressive research into the effects of habitat fragmentation, leading to conclusions that the viability of either approach may depend on the circumstances. Several small reserves may, in some cases, be beneficial when indigenous species extinction risk is low. On the other hand, single large reserves may be preferable when extinction risk is high. In general, however, the uncertainty of extinction risk estimates leads scientists to prefer the established habitat integrity and security of a single larger reserve. Reality Check Kent Holsinger, Professor of Ecology and Evolutionary Biology at the University of Connecticut, contends, This whole debate seems to have missed the point. After all, we put reserves where we find species or communities that we want to save. We make them as large as we can, or as large as we need to protect the elements of our concern. We are not usually faced with the optimization choice poised in the [SLOSS] debate. To the extent we have choices, the choices we face are more like †¦ how small an area can we get away with protecting and which are the most critical parcels?

Geography and Overview of the Caribbean Nation of Haiti

Geography and Overview of the Caribbean Nation of Haiti Population: 9,035,536 (July 2009 estimate)Capital: Port au PrinceArea: 10,714 square miles (27,750 sq km)Bordering Country: The Dominican RepublicCoastline: 1,100 miles (1,771 km)Highest Point: Chaine de la Selle at 8,792 feet (2,680 m) The Republic of Haiti, is the second-oldest republic in the Western Hemisphere just after the United States. It is a small country located in the Caribbean Sea between Cuba and the Dominican Republic. Haiti has years of political and economic instability however and it is one of the poorest nations in the world. Most recently Haiti was struck by a catastrophic magnitude 7.0 earthquake which damaged its infrastructure and killed thousands of its people. History of Haiti The first European habitation of Haiti was with the Spanish when they used the island of Hispaniola (of which Haiti is a part) during their exploration of the Western Hemisphere. French explorers were also present at this time and conflicts between the Spanish and French developed. In 1697, Spain gave France the western third of Hispaniola. Eventually, the French established the settlement of Saint Domingue which became one of the wealthiest colonies in the French Empire by the 18th century. During the French Empire, slavery was common in Haiti as African slaves were brought to the colony to work on sugarcane and coffee plantations. In 1791 though, the population of slaves revolted and took over control of the northern part of the colony, which resulted in a war against the French. By 1804 however, local forces beat the French, established their independence and named the area Haiti. After its independence, Haiti broke into two separate political regimes but they were unified in 1820. In 1822, Haiti took over Santo Domingo which was the eastern portion of Hispaniola but in 1844, Santo Domingo separated from Haiti and became the Dominican Republic. During this time and up until 1915, Haiti underwent 22 changes in its government and experienced political and economic chaos. In 1915, the United States military entered Haiti and remained until 1934 when it again reclaimed its independent rule. Shortly after regaining its independence, Haiti was ruled by a dictatorship but from 1986 to 1991, it was ruled by various temporary governments. In 1987, its constitution was ratified to include an elected president as head of state but also a prime minister, cabinet and supreme court. Local government was also included in the constitution via the election of local mayors. Jean-Bertrand Aristide was the first president to be elected in Haiti and he took office on February 7, 1991. He was overthrown that September however in a government take-over which caused many Haitians to flee the country. From October 1991 to September 1994 Haiti had a government dominated by a military regime and many Haitian citizens were killed during this time. In 1994 in an attempt to restore peace to Haiti, the United Nations Security Council authorized its member states to work toward removing the military leadership and restore Haitis constitutional rights. The U.S. then became the major power in removing Haitis military government and formed a multinational force (MNF). In September 1994, U.S. troops were prepared to enter Haiti but Haitian General Raoul Cedras agreed to allow the MNF to take over, end military rule and restore Haitis constitutional government. In October of the same year, President Aristide and other elected officials in exile returned. Since the 1990s, Haiti has undergone various political changes and has been relatively unstable both politically and economically. Violence has also ensued in most of the country. In addition to its political and economic problems, Haiti has most recently been impacted by natural disasters when a magnitude 7.0 earthquake struck near Port au Prince  on January 12, 2010. The death toll in the earthquake was in the thousands and much of the countrys infrastructure was damaged as its parliament, schools and hospitals collapsed. Government of Haiti Today Haiti is a republic with two legislative bodies. The first is the Senate which comprises the National Assembly while the second is the Chamber of Deputies. Haitis executive branch is made up of chief of state whose position is filled by the president and a head of government which is filled by the prime minister. The judicial branch is made up of Haitis Supreme Court. Economy of Haiti Of the countries in the Western Hemisphere, Haiti is the poorest as 80% of its population lives below poverty level. Most of its people contribute to the agricultural sector and work in subsistence farming. Many of these farms, however, are vulnerable to damage from natural disasters which has been made worse by the countrys widespread deforestation. Larger scale agricultural products include coffee, mangoes, sugarcane, rice, corn, sorghum, and wood. Although the industry is small, sugar refining, textiles, and some assembly are common in Haiti. Geography and Climate of Haiti Haiti is a small country located on the western part of the island of Hispaniola and is west of the Dominican Republic. It is slightly smaller than the U.S. state of Maryland and is two-thirds mountainous. The rest of the country features valleys, plateaus, and plains. Haitis climate is mainly tropical but it is also semiarid in the east where its mountain areas block the trade winds. It should also be noted that Haiti is in the middle of the hurricane region of the Caribbean and is subject to severe storms from June to October. Haiti is also prone to flooding, earthquakes, and droughts. More Facts about Haiti Haiti is the least developed country in the Americas Haitis official language is French but French Creole is also spoken Source Central Intelligence Agency. (2010, March 18). CIA - the Worldfactbook Haiti. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/ha.html Infoplease. (n.d.). Haiti: History, Geography Government, and Culture - Infoplease.com. Retrieved from: infoplease.com/ipa/A0107612.html United States Department of State. (2009, September). Haiti (09/09). Retrieved from: state.gov/r/pa/ei/bgn/1982.htm

How television advertisements affect children's purchase Essay

How television advertisements affect children's purchase psychologically - Essay Example This "How television advertisements affect children's purchase psychologically" essay outlines the impact of the advertisement on the consumers' behavior as children of today are tomorrow’s adult consumers. 1998; How Markets Target Kids, n.d). The autonomy of children in making decisions regarding family purchases has greatly increased compared to previous generations (How Markets Target Kids, n.d). The casual and friendly approach of parents towards their children has immensely contributed to such behavior. Children are not hesitant to openly voice out their needs in today’s households and parents yield to their requests either due to constant pestering from the child or to overcome their guilt about not having enough time to spend with their kids (How Markets Target Kids, n.d). In addition the changing family systems such as dual income, nuclear families and having children later in life have also influenced the buying capacity of the parents (How Markets Target Kids, n.d; Bhattacharyya & Kohli, 2007). However, in families where there are financial constraints such pestering can lead to child-parent conflicts which could have an impact on their relationship (Hoek, & Laurence, 1991). Constant pestering and crying f or long periods could have an irritating effect on parents especially after a hard days work. The pester power of children is increasingly seen in consumption of food products especially junk foods such as burgers, pizzas and fries. Other products include clothes or choosing holiday destinations of their interest.

Report Case Study Example | Topics and Well Written Essays - 500 words - 1

Report - Case Study Example Note that the standard labor hours per unit = $ 5.75. Therefore, with respect to the application rate of the combined variable and fixed cost, the standard number of hours allowable = (5.75*4,100) = 23,575. Since we have the price of overhead per hour ($ 29.37), the standard combined variable and fixed overhead rate = (29.37*23,575) = $ 692,398. The predetermined total overhead cost per hour = $ 29.37. The variable cost per hour = $ 8.10. Therefore, the fixed cost per hour = (29.37 – 8.10) = $ 21.27. The variable portion of the overhead = (8.1*23,575) = $ 190,957.5 Consequently, the fixed portion of the predetermined overhead = (21.37*23,575) = $ 501,440.25. The variance with (-) sign denotes the unfavorable deviations in the above exhibit. Some of the potential risk identified is a possible case of surplus or deficit unit production. Another imminent risk is failure to completely cover the overhead costs. These variances occur due to less focus on the prediction of the future conditions. A possible way forward is to predict possible changes and include a certain margin to cover for any uncertain unfavorable variance. The organization can implement the use of linear programming or regression analysis to establish an inclusive variable prediction (Berger,

Internet Gambling Essay Example for Free

Internet Gambling Essay The technoculture related topic that I am going to explore is the phenomenon of Internet gambling. With the emergence and explosion of gambling on television such as the World Series of Poker of ESPN or The World Poker Tour on the Travel Channel, online gaming has quickly become a major player in the technoculture of contemporary society. I feel it is important to explore this issue because of American societys fascination and obsession with gambling. Gambling can and has become a very serious and damaging activity to many people in this country. According to CNN. com, studies have shown that people who gamble on the Internet tend to have more serious addictions than people who wager through more traditional venues. Through my research, I hope to further explore why Internet gambling has the potential to be more dangerous than traditional casinos and how younger generations of Americans and the government are responding to this ever-growing phenomenon. Literature Review The research I discovered on Internet gambling is fairly recent and comprehensive. Since online gaming is a reasonably new trend, the material written on the matter was rather current. Furthermore, there was a substantial amount of information within these three sources. It was evident that the three authors conducted high-quality research, and it showed with the use of graphs, charts, and case studies. Also, the three sources had a very similar outlook on the present and future situation of online gaming. With that being said, given that online gaming is at the peak of its existence, it is imperative that further exploration and examination within the subject be carried out. Because of the instant access one has to a gambling venue and the privacy factor of the Internet, online gaming has become a risky undertaking for many. According to David Schwartz (2003), Internet gambling presents new problems for individuals and society (p. 214). Instead of driving to an actual physical casino, problem gamblers can enjoy betting in the comforts of their own home. At home, they are not monitored by other gamblers and/or casino personnel which results in the ability to set their own limit. The Internet also allows the gambler to maintain a level of privacy not found in real casinos. If there are no friends or family around to supervise, then the gambler can engage in irresponsible betting without any time constraints. Finally, unlike real casinos, Internet casinos are readily available at the click of a button. If an online gaming organization will not accept ones money, one can bet that there are thousands of others that will be happy to take ones funds. The demographics of gambling are interesting to investigate within the subject. According to Rachel Volberg (2001), adults ages 18 to 29 are substantially more likely than older adults to have gambled privately (p. 34). Young adults are also more likely to gamble for excitement compared to older adults (Volberg, 2001). This is not a difficult concept to grasp. Normally, young adults have a less appreciative concept of money because they do not have as great of a responsibility as older people in regards to providing for family, paying bills, and spending money on expenses that are traditionally not familiar to a younger person. Furthermore, young people are usually unsupervised, especially in the collegiate demographic. Without the approval from mommy and daddy, young adults all across America are enjoying the financial freedom to do whatever they want with the money they have. In addition, according to Thomas Barker and Marjie Britz (2000), many college students have deep pockets ? Mom and Dads (p. 139). With this new found autonomy and fiscal assistance from parents, college kids are engaging in online gaming for fun and excitement. However, if left untreated and unsupervised, the fun and excitement can soon turn into a dangerous addiction with serious consequences and ramifications. With the possibility of Internet gambling becoming a serious problem, the government has been asked to step in and legislate the situation. According to Volberg (2001), The fact that Internet gambling is conducted in a networked, data-intensive environment offers opportunities for regulation and oversight in several critical areas, including licensure, testing for game integrity and site security, auditing and oversight, taxation, and consumer protection (p 97). Basically, Volberg is supporting a regulatory system that will be able to monitor the activities not only of the individual gambler, but of the gambling website as well. If the government actually does get involved, certain problems can be remedied. For example, every transaction made by a player can be closely followed and tracked. If a player indicates behaviors that suggest irresponsible decision-making, the player can be flagged and possibly suspended from a gambling website. However, all in all, Internet gambling will most likely always have its problems. Just like alcohols are with minors, people will get their hands on something they probably should not be touching. Internet gambling is an intensifying activity in American culture. With all the limitless possibility and endless potential of the Internet, online gaming will continue to be a major player in the world of technoculture and the information society. Nevertheless, what is important within this public sphere is to be able to responsibly deal with the world of Internet casinos. We need to come to a positive middle ground between the two sides of the spectrum; the fun and excitement of gambling and the spiraling addiction. Current Trends Like anything in life, when you create stimulus you are going to yield a response. In regards to online gaming, the stimulus that was created was the buzz generated by the constant bombardment of gambling programs on television. ESPN annually televises The World Series of Poker during the summer in which thousands of people descend upon Las Vegas to gamble in all types of events including poker, blackjack, craps, etc Many times they tell the story of some average Joe who enters a tournament and eventually ends up winning thousands of dollars. This false sense of hope has grabbed millions of Americans into thinking that they too, have the ability to win a substantial amount of money. The response to this stimulus has been the emergence of online casinos. However, instead of people winning money, crime has actually been the fallout of this risky behavior. According to ABCnews. com (2006), a Lehigh University student by the name of Greg Hogan Jr. attempted to rob a local bank in order to pay off his gambling debts. He was eventually caught and pleaded guilty to the offense and now faces up to three years in jail. During his interview with Good Morning America, Mr. Hogan blamed his addiction to online gambling websites for his setback, and cautioned the American public to the dangerous power of Internet gaming. In addition to his story, according to ABCnews. com (2006), 2. 9 million Americans between the ages of fourteen and twenty-two gamble with cards online at least once a week, and fifty percent of male college students and twenty-six percent of female college students gamble on cards at least once a month. To combat this growing epidemic, the House of Representatives took a proactive stance on the matter by passing legislation that would make it illegal to use credit cards on gambling websites and make it significantly more difficult to access these sites. Whether it gets passed by the Senate and the Executive Branch is another matter, however, at least the government is recognizing the problem sooner rather than later. In conjunction with this theory of crime, many Internet scammers have found opportunity within this growing trend. An article on ABCnews.com (2006) describes an elaborate scheme where bookies took sports bets through an Internet gambling site. The insecurity of the website allowed these thieves to launder millions of dollars and corrupt the free enterprise system of the Internet gaming business. Fortunately, these criminals were caught. Nevertheless, it makes you wonder how frequent this sort of thing exists in the online world. Some have argued, nonetheless, that Internet gambling has its benefits. According to Tom W. Bell (1998), the inclusion of the Internet has fostered competition to a business that has long enjoyed the sanctuary of restraining licensing practices. Rather than having to fly out to isolated casinos in Vegas or Atlantic City, you can enjoy the experience of gambling in the comforts of your own home. Bell (1998) also supports the belief that gambling in your home allows an individual to escape the traps found in real, physical casinos. A person does not have to be surrounded in a windowless structure while being harassed by cocktail waitresses carrying a tray of free booze. Because of online gaming, the business world has more free enterprise and has given the individual a sense of security not found in traditional locales. In terms of my own personal experience, I actually signed up to one of these gambling websites to investigate how they attract and seize the public. The website was www. gambling. com and in order to register, all I had to give them was a current e-mail address. I found it sort of comforting to know that they pledged that they would not pass any of my information on to any other company and/or website because I did not want my stagweb to become flooded with junkmail from these websites. Immediately after becoming a member, I was granted 400 Ludos. I had no clue as to what Ludos were, but after some probing, I discovered that they were basically a form of Internet currency. For every twenty five Ludos, I received a dollar. That equals sixteen dollars. But, heres the catch. For me to actually receive the Ludos and use them to gamble, I would have to give them my credit card information and pay a montly fee which was actually just about as expensive as the Ludos themselves. Brilliant. Moreover, the website contained links in which I could learn how to play games by reading tutorials, and then, actually play those games. I conducted a little experiment of my own to see how many times I won during one of the games. Out of twenty-five spins on one of the slot machines, I ended up winning sixteen times. That is a sixty-four percent average of winning. Now, anyone who understands anything about gambling knows that the absolute best percentage of winning is fifty percent. However, most of the games are not even close to that percentage. My suspicion leads me to believe that these websites give a false sense of hope to their members. If they succeed in tempting people to try these games, and these games yield a winning percentage better than fifty percent, more often than not, someone is going to believe that they actually have a great chance of making money. It actually is a genius scheme to lure in the public. Make them believe. Once they have accomplished that, these websites have them right where they want them. Conclusions The effects of online gaming are now becoming more clear and transparent to technoculture and the information society. It is apparent that online gaming has become a microcosm of the digital divide that exists within society. According to one of our readings during the semester written by Oscar H. Gandy, Jr. (2002), the differences that make up the digital divide are more than just social constructions. The actual construction is molded due to the new systems of communication that have surfaced within the last twenty years. In relation to online gaming, Internet gaming websites are now competing to display the flashiest, most hypertextual sites in order to attract customers. Due to this competition, better bandwidth and enhanced software will result, thus highlighting the digital divide. Data mining and this notion of surveillance has also entered the conversation regarding online gaming. Because an individual has to present private information about ones self on a website to facilitate gambling, the possibility of gambling website selling personal information in return for financial gain is a distinct possibility. As aforementioned, the site I visited before pledged that they did not engage in data mining. Yet, this seems to suggest that other sites do exercise this right which effectively gives companies useful information about yourself. Moreover, whenever someone uses the Internet, especially in a situation where one willingly submits personal information such as credit card and phone numbers, the possibility of third party surveillance is always present. It really conveys the authentic risks one undertakes when participating in the latest innovation. Another theory that online gaming illustrates is the constant tension between structure and agency. The government represents structure. As a stable entity, it looks to control the path of Internet gambling by establishing rules and regulations in hopes of creating some order. Internet gambling, on the other hand, is the perfect example of agency. Gambling, in and of itself, is the exact definition of what agency represents: the ability of uncertainty and chaos to influence the parameters through which we live. However, as much as these two concepts seem unrelated, there is an interdependence that spurs the creation of new technologies, not only in the world of online gaming, but throughout the technological landscape. Annotated List of Relevant URLS 1. http://www. playwinningpoker. com/resources/sites2. html : This website is a resource for gamblers.It allows the user to learn new games, find new games, and contact certain people involved with gambling. 2. http://www. gambling. com/best/online-gambling-sites. htm : This website directs users to the best gambling websites on the Internet. It has a list on the left hand side with about sixty different links to other gambling sites. 3. http://www. out-law. com/page-6655 : This website is about illegal activities on the Internet. It contains a few articles on illegal mishaps that have occurred through Internet gambling websites. 4. http://www. becker-posner-blog.com/archives/2006/08/on_internet_gam. html : Blog that contains articles about Internet gambling. Website constructed by Gary Becker and Richard Posner. 5. http://www. cardplayer. com/blog/entry/179 : Blog that is pro-Internet gambling. Players write their feelings on why they think Internet casinos are fun and exciting. 6. http://www. istoppedgambling. com/ : Website founded to help people with gambling problems. Includes personal stories, how-to instructions, and negative articles about gambling. 7. http://www. nomoregambling. com/ : Website founded to help people with Internet gambling problems. Has a hotline and other medias to help combat irresponsible Internet betting. Works Cited Barker, Thomas Britz, Marjie (2000). Jokers Wild: Legalized Gambling in the Twenty-first Century. Westport, CT: Greenwood Publishing Group, Inc. Schwartz G. , David (2003). Suburban Xanadu: The Casino Resort on the Las Vegas Strip and Beyond. New York, NY: Taylor and Francis Books, Inc. Volberg A. , Rachel (2001). When the Chips Are Down: Problem Gambling in America. New York, NY: The Century Foundation, Inc. http://www. cato. org/testimony/ct-tb052198. html.

Vouchers and School Choice are Long Over-due :: Argumentative Persuasive Topics

School Choice: Long Over-due    This paper reports on my position on school choice, what I believe is the ideal school choice program and the steps that must be taken to successfully implement school choice. First and foremost, the idea of school choice is not a new concept. Those who could afford it always have had school choice. Now as a potential option for more parents, choice will be constricted by the amount of money and the type of resources (transportation, political influence, etc.) one has.    I approve of the idea of school choice that empowers parents to select their children's school. However, as choice is now proposed this empowerment will not happen for all parents. Those with the least amount of money and resources will have the fewest choices. In cases where lower income parents lack transportation to the school of their choice, the nearest school will most likely be their only option. Also, where will the additional money come from when lower class parents do not have enough to pay for the school of their choice?    According to economist Lester Thurow (1996), the middle class was created by the government's investment in education, i.e., GI Bill. School choice seems like the government's way of sharing the wealth with the middle class in addition to providng more schools to choose from. This effort appears to be an attempt at widening the ever-closing gap between the middle class and the lower class (a.k.a. working poor). School vouchers or educational opportunity grants may even entice parents who send their children to private schools to send their children to public charter schools thereby reducing what they now spend on tuition.    Although school choice does not guarantee a quality education or the employability of graduating students, I believe that school choice will offer competition and have a positive influence on operational efficiency. Based upon conditions in some inner-city public schools (crumbling infrastructure, lack of access to technology, few and/or outdated books, etc.), there will probably be even less students in traditional public schools thereby having a positive effect on reducing the classroom size. This could make teaching in a traditional public school more manageable.    In the readings an argument made for school choice was that children who might otherwise fall through the cracks will be given the chance at an education best suited to meet their needs. Vouchers and School Choice are Long Over-due :: Argumentative Persuasive Topics School Choice: Long Over-due    This paper reports on my position on school choice, what I believe is the ideal school choice program and the steps that must be taken to successfully implement school choice. First and foremost, the idea of school choice is not a new concept. Those who could afford it always have had school choice. Now as a potential option for more parents, choice will be constricted by the amount of money and the type of resources (transportation, political influence, etc.) one has.    I approve of the idea of school choice that empowers parents to select their children's school. However, as choice is now proposed this empowerment will not happen for all parents. Those with the least amount of money and resources will have the fewest choices. In cases where lower income parents lack transportation to the school of their choice, the nearest school will most likely be their only option. Also, where will the additional money come from when lower class parents do not have enough to pay for the school of their choice?    According to economist Lester Thurow (1996), the middle class was created by the government's investment in education, i.e., GI Bill. School choice seems like the government's way of sharing the wealth with the middle class in addition to providng more schools to choose from. This effort appears to be an attempt at widening the ever-closing gap between the middle class and the lower class (a.k.a. working poor). School vouchers or educational opportunity grants may even entice parents who send their children to private schools to send their children to public charter schools thereby reducing what they now spend on tuition.    Although school choice does not guarantee a quality education or the employability of graduating students, I believe that school choice will offer competition and have a positive influence on operational efficiency. Based upon conditions in some inner-city public schools (crumbling infrastructure, lack of access to technology, few and/or outdated books, etc.), there will probably be even less students in traditional public schools thereby having a positive effect on reducing the classroom size. This could make teaching in a traditional public school more manageable.    In the readings an argument made for school choice was that children who might otherwise fall through the cracks will be given the chance at an education best suited to meet their needs.

The Unification Of Germany And Italy History Essay

The fusion of both Germany and Italy changed each state everlastingly. The impact for both the fusion of Germany and Italy created a forceful mentality for independency, economic growing, and a strong patriotism. However, to each its ain can be a statement here, as the fusions besides brought bloody war, separation, and commanding political relations. This essay will compare and contrast the fusion of Germany and the fusion of Italy. War is war. It is a natural force, it can unify some, and divide others, and the fusion of both Germany and Italy are to be understood with the same frame of idea for this essay. The similarities for Germany and Italy are many, but here I will name the points that are most recognizable from an academic position. Chiefly it is of import to notate that both unification procedures required the work and order of a confident leader. Even though the fusion of Italy required a changed in leading, the procedure led to the same end. Where Germany had, Bismarck, Italy had di Cavor. Bismarck was known as the â€Å" Bloody Iron. † His ideas of fusion were of pure endurance. He required barbarous force to derive integrity for Germany. Italy ‘s leading thought with a more political mentality. Camilo di Cavor ( the kingsmen that eventually took Italy all the manner into fusion ) relied more on blessing from political groups and out of economic despair. In add-on, Italy had a larger battle due to the extent of the current disorganisation and separation of her boundary lines. There were at least 39 single bordering locations to unify with what subsequently became the capital of Italy, Rome. In add-on, both fusions had a end of unifying their broken state and supplying a centralised authorities regulation. However, being that the logical thinking is considered to include economic agencies in both fusions ; the importance in the economic base for Italy was far more of import and necessary. Italy had faced bankruptcy and a great depression from all of the anterior promises from anterior leaders. This was Italy ‘s chief thrust, endurance after multiple attempts and complete old failure. The rudimentss of each state and their push for fusion were that multiple districts desired the integrity of so holding control and running one united state or authorities. The demands for the people were presented different in the narrative of the fusions, but the demands for a authorities do look of import, if non more of import, to the fusion procedure. Germany had a program and struck while the Fe was hot, where Italy had to take some major falls before they were able to unify as one. Unlike other wars, the fusions of both Germany and Italy gained support from all societal categories. The fusion ‘s intent for both of the states led to a patriotism to let each state excessively so thrive. The societal populations of both states shared the same demands, but for different commanding factors. Austria ruled Northern Italy, and the Catholic Church controlled cardinal Italy. Germany was nowhere nigh every bit discombobulated as Italy, yet had the same desire of centralisation control in authorities and policy. Equally far as existent procedure of fusion, merely put, Germany ‘s fusion procedure did differ in ways from the fusion of Italy. Where Italy was under a pollex of foreign control, Germany was independent. Some of the foreign controls for Italy included Austro-Hungarian Empire, the Pope, the Duchies of Spoleto and the land of Two Siciles. Germany entered fusion with a major war with France and subsequently established universe power, but this was through denial of advice from multiple countries, including the Pope! Their consistent disposition led to a speedy triumph. Another signifier of difference between both states ‘ fusion is the existent procedure required to derive each of their fusions. Germany won their unification rapidly and swift, merely seven hebdomads, where Italy was a bloody conflict for their lone authorities for multiple old ages and multiple leaders. Italy took old ages longer along with a batch of leader and male monarch restructuring excessively eventually derive the same success as Germany. Even though each state had similar aims, their thoughts of the demand to unite did differ somewhat. Germany wanted to organize a â€Å" 3rd Germany † in which Germany excluded from Austria and Prussia. Germany besides gained their fusion through direct and unfastened struggle. On the reverse, Italy ‘s objected was to divide themselves from France in hope of a lone authorities. There were enormous up ‘s and down ‘s for Italy and her people, and unification fit the demand at the clip. Looking at the leaders for each of the fusions, Italy faced failure through Napoleon after merely 100 yearss into war. He was subsequently exiled and succeeded by Louis IVIII, this led to the public violences of the people and the non-support due a direct failure that subsequently led to a belly-up Italy. Later, enters Italy ‘s premier curate of the land Savoy, Camilo di Cavor. He launches war and uses diplomatic negotiations and war to drive power. He is better known as the Brain. Cavour is the leader that eventually led Italy ( after a few failed efforts ) to fusion. The procedure was long and hard, but the wages was deserving Italy ‘s cicatrixs. Germany ‘s leader is merely one adult male, Otto Von Bismarck. In 1862, Bismarck was appointed the King of Prussia. Bismarck used policy of Realpolitik to regulate. Bismarck held small or no idea to single moralss, over all ethical motives, or current legalities. Bismarck ‘s end was to beef up military and the industrialized the nucleus of Germany and Germany ‘s people. His ideas of fusion were unite German provinces under one ruleaˆÂ ¦simply stated, non Austrian, but Prussian regulation! Quickly, the Germans defeated the Gallic and at the terminal of the war, all of the German provinces joined with Prussia to unify as one German State. The chauvinistic feeling was on the rise during the clip that Bismarck and Cavor controlled the states of Germany and Italy. Both leaders opted to work that experiencing through war. Through Treaties, confederations were formed for Germany, but it is through failure so success that confederations were formed for Italy. Both fusions served similar intents and yet different concluding. As I stated in the beginning of this essay, the impact for both the fusion of Germany and Italy created a forceful mentality for independency, economic growing, and a strong patriotism. The terminal wages for both Germany and Italy remain the same, remarkable patriotism through combined integrity.

Stella Artois

Stella Artois was a beer brand who in 2006 received a reputation to being known as â€Å"a wife beater brand† due to domestic violence cases involving the brand. To turn this perception around the company begin emphasizing the history and values of the Artois brewery. To help with communication they created an online experience for the consumer, with short films, interactive film and gaming as well as 3D gaming. This allows the visitors to be introduced to the origins and heritage of Stella Artois and help erase the negative associations. What are the communication benefits of building a â€Å"brand narrative† in the way Stella Artois has? Do you think this is the best way to improve dialogue with the target audience?There are many communication benefits of building a ‘brand narrative’ in the way Stella Artois has. In this day and age consumers have become more engaged and are much more in control of receiving and interpreting brand messages. As a result co mpanies must be able to grow and adapt to their target audience, and Stella Artois decided to do just that. Individual Brand CongruityWhen Stella Artois decided to reimage their brand to get out of the negative perception of being the beer of ‘wife beaters’ they decided to go back to the basics. They decide to â€Å"distance the brand from its ‘lager lout’ image and shifting people’s perceptions of premium quality.† (Smith, 2010) The company decide to go back to its roots, by branding the origin of the Artois brewery which was established in 1366. They also used a feminine aspect to branch away from the rough masculine wife beater persona with the Artois-branded ‘feminine’ stemmed chalice glasses. Individual brand congruity is when â€Å"essence and core value of the brand resonate with the memories and emotional connections of the audience† (Smith, 2010) and with the brand narrative of the Artois Heritage the company estab lished just  that.To effective communicate to consumers, how the message is carried is really important. â€Å"Mediascape is the array of channels available which will carry the message† (Smith, 2010) Stella Artois utilized online resources by putting their site as the Centre of marketing communication. They created an online experience including a short film movie name La Bouteille to a 3D interactive experience Le Dà ©fi where â€Å"players challenge their friends to rescue a fresh-poured goblet of Stella Artois by engaging in a number of complex puzzles.† (Smith, 2010) Their method of communication gave them a global audience and engage their target audience with the impact of technology. Improve DialogueI believe that Stella Artois utilized the best way that they can to improve the dialogue with their target audience. One way that they used was with going back to their roots showing the heritage of the brewery. Artois relaunch of its products under the ‘la famille Artois’ helped enhance and promote the quality of the product. And with the feminine touch twist with the chalice glasses and the classy point-of-sale materials it promotes a premium product and discourages the audience of heavy drinkers and young males. Another tool used that was the best way to improve the dialogue was with their website promotions.With the constant change of technology consumers have access to multiple lines of products available as well as information anytime and anywhere. And using the technology reflecting the brewery gets the consumers engaged and allows them to interact with the company. For Stella Artois to launch a global, through the line campaign driving traffic to an international website I believe was the best way to improve the dialogue and find more of their target audience.

Deviant Behavior Essays - Criminology, Social Constructionism

Deviant Behavior Essays - Criminology, Social Constructionism Deviant Behavior A person would be considered to be acting deviantly in society if they are violating what the significant social norm in that particular culture is. What causes humans to act certain ways is a disputed topic among researchers for some time now. There are three types of researchers that have tried to answer this question. There is the psychological answer, biological answer, and the sociological answer. With all of the studies that have been performed, no one group has come up with an exact reason to why people behave deviantly. Although, sociologists theories have not been disproved as often as the psychologists and biologists theories because their experiments are too hard to define and no one definition for deviance is agreed upon by all experimenters (Pfuhl, 40). My own curiosity to find out what the influences are behind deviant behavior is the purpose for this paper. We have already discussed this topic during class in part two, chapter four of the textbook which explains devian ce and crime. This section talks more about deviance being a learned behavior. I wanted to find out more information to see if biological factors are also behind this kind of behavior. The most knowledge acquired for why people act deviantly is from the sociological perspective. There is need for more research, if possible, in the psychological and biological perspectives, but there is a lot more known in the sociological viewpoint. The reality that the definition of deviant behavior is considered different by everyone makes it complicated and unknown if a truly accurate answer can ever be found (Pfuhl 18). This is why this topic is important to the study of sociology. Sociologists have more information, and therefore may be closer to finding the cause. For this reason, my main focus in this paper is at the sociological stand point of deviance with some explanations from psychologists and biologists. The family is the link to socialization in ones environment (Four Categories 1). In the family, divorce, conflict within family, neglect, abuse, and deviant parents are the main vindicates for the offsprings actions. Early researches first only thought parental absence affects girls and whites. Modern research finds that the lack of supervision, or support a child needs is a link to delinquency in any race. It occurs more in single parent homes because they have a harder time doing those things. Poverty is also a reason in the family for conflict because it can lead to both family breakups and delinquency. Children need close, supportive, relationships with parents. What promotes deviance in the home is the inhibition to talk to parents. The child may feel that they need to get attention elsewhere, thus acting deviantly if their parents are not there for them. Parents can prevent this by being competent, non-punitive (to a point), non-aggressive or violent, and teach their child high self-confidence. Family conflict has more damaging effects on children than divorce. Where as parental death has less impact than divorce (Four Categories 2). When a parent dies a child at least knows that the parent did not want to leave on his own terms and probably also did not inflict any abuse to his or her psyche before the parent passes away. Also, if a child still has contact with both parents after a divorce, the less likely they will feel neglected and react deviantly. Family size also leaves an adolescent without the necessary attention they need as an individual. Middle children are more likely to behave deviantly because they go unnoticed more than their younger or older siblings. The legal definitions of abuse and neglect varies from state to state but does, in any form, create serious consequences for behavior. It occurs in patterns and not just once, which causes stress, poor self-esteem, aggressiveness, lack of empathy, and fewer interactions with peers. Child abuse is any physical or emotional trauma to a child for which no reasonable explanation is found. Neglect refers to the deprivation that children suffer at the hands of parents (Devinace 1). Such components that comply to these definitions are non-accidental physical injury and neglect, emotional abuse or neglect, sexual abuse, and abandonment. Over one million of the youth in America are

Analysis Of The Short Story Gregory

variation of the story as you read. As you read not only has wording made an influence in the piece but also incorporated is a different point of view. â€Å"Boys† is introduced to us in third person offering us a long distances shot of the progress as the boys age. In an interview Rick Moody states that the third person is the mother of the boys, narrating the story in an â€Å"understated way, she is the perceiver, their mother is the center piece of the story.† (Rick Moody) Viewing the story from a higher†¦ Character Analysis of Lusus Naturae The short story of Lusus Naturae is about a young girl who has been struck by a life-altering disease. Lusus was only seven-years-old when she became ill with the measles and shortly after her life turned upside down. This young lady was appeared to be strong, beautiful, and wanted by others until she had become diseased. Lusus was a very loyal girl who always put others above her own needs or wants. Lusus was described to have, â€Å"yellow eyes, pink teeth†¦ Analysis of Two Short Stories Laura Cutler Ashford University Introduction to Literature ENG125 Instructor Rivera March 2, 2015 Analysis of Two Short Stories A literary analysis is important to assist a reader in knowing how or why an author writes a particular piece of literature, whether it is a poem, short story, novel , play, informational piece, etc. and then have the ability to relate to it as an individual. In the short stories 'Sweat' and 'Where Are You Going, Where Have You Been'†¦ After reading the short-story â€Å"A Worn Path†, it is absolutely evident that race was playing a role in how Phoenix was being treated Early on in the story there is mention of skin tone, "Far out in the country there was an old Negro woman with her head tied in a red rag" (1006). Among the several references to Phoenix’s race, the most significant of all is when she meets the hunter in the woods. He seems very nice at first, helping her up after she had fallen, but then he starts making subtle comments†¦ Matriarchy – a short story. I was eight when I realized something was different about me. I was ten when I asked my auntie why I wasn’t allowed to go to school with the girls. I coulda done a lot of things to change the way I live now. I coulda made the Change, I guess. It’s the only way to avoid gettin’ stuck in a job I don’t want. â€Å"Praise your enlightenment,† my auntie would probably say, with a smile on her thin, pale lips. She’s an old, traditional woman. Hates men talking back to her—or trying†¦ â€Å"The Black Cat† Analysis When reading a short story many people take the details given to be the unconditional truth. This is probably why so many of these people are confused or repulsed by a story like â€Å"The Black Cat.† Throughout the story, the narrator makes numerous contradictions. These contradictions, combined with his actions make me doubt the legitimacy and truth of what he says. In the first few paragraphs of the story, the narrator makes a point of rejecting the idea that he is mad†¦ ''A very short story'' by Ernest Hemingway. Title: ''A very short story'' Author: Ernest Hemingway (1899-1961). Source: CAPPELEN DAMM AS, Oslo 2008 – ''Access to English literature, VG3''. Anthony, Burgess, Mikkelsen & Sà ¸rhus. Chapter 1, page 23-24. Setting. A lot of geographic places are mentioned in the short story, as the characters move around, however the most important part of the story is set to Padua, in northern Italy. The story is about an Italian woman, Luz, and an American†¦ The short story â€Å"Courage† portrays the journey of a young British Soldier, James Grant, as he is airdropped into the wrong part France the day before D-Day. Grant has to hide himself from the German soldiers until he can reunite with his team and complete their mission. â€Å"Courage† shows its readers that sometimes the instruments supposed to aid in times of distress cause more trouble than they are actually worth. This theme actually presents itself in multiple parts of the story to the different characters†¦ -The story begins on a December Sunday after classes at Pencey Prep school in Argerstown, Pennsylvania -Holden gets the â€Å"ax† for failing all of his classes except for English. (He has already failed out of three other schools) -Holden is told that he is being expelled, but he 's not scheduled to return home to Manhattan until Wednesday, so he goes and visits his former history teacher who tries to give him academic advice. -Holden later returns to his dormitory where he becomes annoyed by his†¦ Short Story Content Analysis Essay What is the point of any piece of great literature? Or rather, what is great literature? Some would say that accomplished literature is a way of exceptionally telling a story. However, what is the point of storytelling? In many cases, stories are told for entertainment. However, most stories have a moral or theme conveying an important message about life or how to live it. This is the point of great literature, to convey this message beautifully. Some pieces of†¦

Emergency Management 670 week 7 Conference Essay

Emergency Management 670 week 7 Conference - Essay Example In the future, emergency managers will need to develop a region wide approach to emergency management, implement interoperable GIS technologies and protect key infrastructure in the communities. Effective emergency managers need some skills and traits in order to effectively manage the unforeseen disaster. Some of the skills include risk assessment skills, mitigation planning, and ability to work with the communities in preparedness through periodic drills. According to Drabek’s study of 1987, effective emergency managers should have salient traits such as anticipating disasters, exhibition of professionalism, being community mentors, reconciliatory traits, the knowledge of extend of authority and ordinance based powers and doing anything possible to protect and preserve the safety of the community. The National Academy of Sciences study of emergency management concluded that efficient emergency managers need critical future skills such as grasp of the public administration and budgeting skills. It also made it clear that understanding of HAZUS software and improvement warnings and communications was essential for emergency managers. The study concluded that emergency managers should improve the use of social media and acquire higher education on risk assessment and preparedness skills (Langberg, 2010). The study also suggested that emergency managers should be more regionally focused and share best practices in emergency management in order to enhance the response capabilities of the first responders. The National Academy of Sciences study also proposed the better use of GIS and other software technologies in identifying and responding to emergencies. On the other hand, International Association of Emergency managers (IAEM) recently announced that the emergency managers should be compressive, risk-driven, progressive, inclusive, collaborative, professional, coordinated and flexible in response to

Global education and citizenship Essay Example | Topics and Well Written Essays - 4000 words

Global education and citizenship - Essay Example Plato’s belief that talent was distributed non-genetically and thus is present in all children; therefore children should be trained by the state so that they may be qualified to resume the role of the ruling class in a state. Education as defined today is the organized teaching of a particular curriculum to students. â€Å"Education is the application of pedagogy, a body of theoretical and applied research to teaching and learning. It draws on other disciplines such as psychology, philosophy, computer science, linguistics, neuroscience, sociology and anthropology.† [1] The earliest written piece of evidence found on the rights of children is a statement made by Thomas Spence in his famous book ‘The Rights of Infants†, published in 1796. Earlier than this period emphasis was only laid of the importance of education and no specifications were laid. While in the USA child rights movement was not born till 1800 with the concept of the â€Å"Orphan Train†; this special train was run of orphan children who used to work. It was not until 1853 that the first Children’s Aid Society was founded; who gave street children homes. There was very little and slow process on the movements for the rights of the children as this gave the world cheap labor and nor did the masters have to give any additional benefits. Various movements, committees and constitutional amendments were seen before the first effective step for the promotion of child rights was taken. After the Human Rights resolution was unanimously adapted on 8th March 1989, the commission decided that children around the world require special consideration and protection. It was decided that a draft convention on the rights of children would be adapted. This would define who fall under the category of a child; plans for continuous improvement of the situation of children all over the world would be drafted and acted upon. Convention on the Rights of

Truman and the Cold War Essay Example | Topics and Well Written Essays - 250 words

Truman and the Cold War - Essay Example This was after Cuba was established to be a communist country after Fidel Castro overthrew Batista. The raising of the Berlin Wall was taken symbolically to mean that there was a division between the West and the East. The Brandenburg Gate was closed, thus; division between the city of Berlin East and West (Harper, 2011). The differences in the systems that existed in both regimes worked to fuel the agenda brought on by the regimes. Communists were made to appear scarier than they actually were and unlike Americans and the American way. Fear was the basis for propaganda in the Cold War as it became clear that the American and Soviet governments did not want to help their people realize the differences that existed between their two systems. The struggle for citizen’s hearts and minds to take sides through fear was being used by both sides, the USSR and the USA. The administration in place, the Truman Administration, did not think that the Americans had the energy to sustain the Soviet expansion after being in the biggest war in history. To convince the public of the eminent threat posed by the USSR, Truman used propaganda to fuel his support for the war at hand (Harper,

Adidas Product Innovation

Adidas Product Innovation Introduction: Adidas is German Company and was named after its founder Adolf Dassler and his brother Rudolf Dassler in 1948. Adidas is one of the most popular sports manufacturers as Mr Adolf Dassler understands the need of athletes’. He had simple vision for his company to provide athletes best products with three guiding principles: produce the best shoe with sport requirement, protect the athlete from injury and make the product durable. There more than 700 products related with sports and this has created Adidas Kingdom of the sporting goods. A part of Adidas Group is Reebok sportswear. The company also produces eyewear, watches, shirts, bags and clothing related to sports. Adidas’s current official logo consists of three parallel bars. The three stripes become a brand name in 1949 and with the help of Olympics held in 1952 where more sportsperson wore Adidas than another shoe, the company began to grow. Adidas has contributed to the development of the Olympic Games. Adidas main aim is to continuously progress their quality and image of their product in order to exceed consumer expectations and to provide them with the highest value of satisfaction. Hermann Deininger, CMO of Adidas comments on Originals by Originals that â€Å"when we enter into any new partnership for Adidas Originals, It is essential to offer something truly unique and new for our consumer† (www.press.adidas.com) Based on Adidas objectives of innovation and design leader I have been asked to devise a new product for Adidas and develop a marketing strategy. The product which I would like to introduce is called ADIPATCH to be launched and sold in Pakistan after the successful business and environmental analysis. Description of ‘ADIPATCH’: Adipatch is a pain reliever that uses heat therapy for the relief of stiffness and muscular pains. It is been developed for Adidas for players and for the people who uses gym regularly and suffer muscular pains. The warming effect of Adipatch heat penetrates into muscle helping to stimulate blood circulation. This patch last for up to eight hours and can be used for the relief of backache, sprains, and joints stiffness. It is easy and cost-effective way to get back o your active lifestyle. Adipatch is designed to be used on the skin where athlete wants the heat to be applied. Our Adipatch standard size is 3.55 inches. It is easy and cost-effective way to get back o your active lifestyle. Recommended use of ADIPATCH: To relieve joint and back pain To relieve shoulder and neck pain To relieve sore and aching muscles, To relieve knee pain For long hours office work, long haul flights and long driving Marketing Objective for ADIPATCH: Launch a new product and it development Earn the market share and increase in sales Allow Adidas to gain greater recognition Market development Business and Environmental Analysis: Market oriented firms’ looks outward to the environment in which it operates adapting to take advantage of emerging opportunities and to minimize potential threats (Jobber 1995). I decided to launch ADIPATCH in Pakistan and I would like to do two analyses. First to launch our product we need to do Pest analysis to know the political, economical, sociological and technological conditions of Pakistan to know whether it’s feasible to launch Adipatch in Pakistan or not. Pakistan is located in south Asia. Pakistan is sixth most populous country in the world. Pakistan’s approximate population by July 2009 is 174,579,000. Karachi is the biggest city of Pakistan in population size and then Lahore. National sport of Pakistan is hockey but cricket is more popular. Pakistan economically and politically is not stable. Fiscal deficit as targeted in 2009 is 5.5 percent of GDP, which was 7.4 percent in 2008 fiscal but still enjoy sports.Pakistan is rapidly developing country. The second deals with the issues analysed in the area were we have to look into market, competitors, customer’s needs and wants, buying behaviour, brand loyalty and segmentation. Michael Porter’s five force model is used to critically analyse this part and results showed that Adidas has opportunity to launch its new product ADIPATCH in Pakistan. An environmental scanning was carried out and results showed that Adidas is more responsive to the customer’s needs and opportunities identified could help Adidas lip frog competitors. Growth Objectives: Guzman (2005) quoted Yogi Berra in his book â€Å"if you don’t know where you are going you will end up somewhere else.† Asnoff provided a framework to identify growth opportunities, determination of scope (Croft 1998). He has identified four generic growth strategies such as market penetration, market development, product development and diversification. Asnoff pointed that diversification strategy stands apart from three strategies. It is a form of growth strategy which helps to increase profitability through new products and markets. In current circumstances, Adidas objective is to develop new product of potential interest to its current market. It is well known that Adidas is an international company with market all over the world including Pakistan. The important issue for success in going down this road is the profitability of the customer group for which the product is being developed. Secondly Adidas has a strong brand that can be comfortably applied to the product. Market segmentation, Target Market, Positioning: Market segmentation provides the basis for the selection of target markets. A target market is chosen segment of market which a company has decided to serve. As customers in the target market segments have similar characteristic, a single marketing mix strategy can developed to match those requirements. Creative segmentation may result in identification of new segments that have not been served adequately. Market segmentation refers to subdividing a market along some commonality, similararity or kinship. Adidas as an international company, we can segment Pakistani market on following basis: Size: Pakistan’s population is approx hundred and seventy four million and 45% are of the age of 25-45 years old and interested in sports. Identification: Through the survey it was identified that the 50% people of the above group age 28-40 are involve in sports activities. This age group have healthy routine. Age 28-40 are involved in some sports such as cricket, hockey and badminton and 40-45 enjoy long walks in the park to keep themselves fit and suffer from muscular pains. Importance: by market research I have found out that Adipatch features are important for the age group 28-40 because this group suffer more from muscular pains and to the doctors for treatment. Adipatch can help them to get relieve of the pain or sore. Accessibility: during my research I found out there are good channel of communication that can be use to make the customers aware such as sports magazines, TV, health clubs. After segmenting the market, the next step to move on is positioning in the mind of customers of new product. The objective is to create and maintain a distinctive place in the market for company or for its products (Sampson, 1981). In Pakistan age group 28-40 meet these characteristics. Positioning describes how the target market is selected and evaluation by customers in comparison with competitors such as ‘deep heat’ and nurofen back pain heat patch sold in Pakistan. Adidas chose a positioning strategy that seeks to differentiation from competitors with regards of product characteristics to increase sales. This will facilitate Adidas to maintain market stand and charge premium prices. Product Development Process: Organisations do not operate in static environment but they are constantly facing the consequences of changing technology, changing customer’s taste and preferences and changing competitor’s products. Any organization that is positively managing its product portfolio will recognise that its existing products are in different stages of their lifecycle and can be modified to maximise its potential. It is important part of product strategy new product development can be very risky business. The foundation of for successful new product development is the creation of corporate culture that promotes and rewards innovation. Effective new product development is based upon creating and nurturing an innovation culture, organizing effectively for new product development, and managing the new product development process. Development of Adipatch follow consists of following steps: Idea generation: Any new product has to start from somewhere as a germ of an idea. Adipatch is a new product. The objective is to motivate the search for ideas so that salespeople are aware of this product Screening: having developed new product ideas need to be screened to evaluate their commercial worth. After screening of a range of ideas it was found that Adipatch will be worth if produced with an early pay back. The calculation of the payback is found in the capital investment section of this assignment. Concept testing: once the product idea has been accepted, it can be framed into specific concept for testing with potential. Product testing is focuses on the practical aspect of the product. At this survey was conducted to get the views of the customers. Business analysis: based upon the results of concept test estimate of sales, cost and profit will be made. After budgeting Adipatch has identified the target market, its size and projected product acceptance over number of years. Product development: at this stage the new product concept is developed into a physical product. Adipatch is developed into a physical product through the research and manufacturing unit, Market testing: market testing takes measurement of customer acceptance .The main idea is to launch Adipatch in a limited way so the customer’s responses in the market can be assessed. Commercialization: this stage relies on marketing management making clear choice regarding targeting market and development of marketing strategy. This is final stage of Adipatch where it can be brought to market. Adidas will need to decide when and where to launch Adipatch and its launching plan. Market mix for Adipatch: Based upon understanding of customers, a company develops its marketing mix. The marketing mix consists of four major elements: product, price, promotion and place. These 4Ps are the four key decisions are that company must manage so that they satisfy customers needs better (Kotler, 2005) According to Adidas website their marketing strategy is based on 4Ps which is also called the marketing mix. We can use market mix for Adipatch as follows: Product: Adipatch is a new product introduced in Pakistan for people who are into sports. It alleviates muscular pain and regulates blood circulation using heat therapy. Price: Price is a vital element of the marketing mix as it represents on a unit basis what the company receives for the product which is being marketed (Parry, 2005). The product will be charge at same price compared to Deep heat and Nurofen heat patch. This will help Adidas to maintain standards and to compete in the market with existing products. The price per box of Adipatch will cost 300 Pakistani rupees Promotion: Customers need to be aware of the new product. Means of communication to be use such as to advertise on TV, magazines and in radio. Place: Involves the decision with reference to supply of Adipatch to the target market. This will concentrate on more using retailer and sport shops, Adidas outlets, health clubs, doctor’s clinic. Costing For Adipatch: Investment in Pakistani Rupees Package design 29,000,000 Test Marketing 8,800,000 Product Manufacturing 100,000,000 Distribution Cost 21,000,000 Storage Cost 9,000,000 Press Release 6,800,000 Raw Material 18,000,000 Handling Cost 9,000,000 Total 201,600,800 Adipatch per unit price is 300pkr with the variable cost of 130pkr. The contribution expected to be 280pkr. The number of units of Adipatch expected to be sold each year for next 5 years is as follows: Years Units Year one 200,000 Year two 230,000 Year three 280,000 Year four 300,000 Year five 290,000 The contributions for the next five years are expected to be as follows: Year Revenue Investment Cumulative Profit (Millions) (Millions) (Millions) 0 201,600,800 1 57,000,000 57,000,000 2 65,550,000 122,550,000 3 79,800,000 202,350,000 4 85,500,000 287,850,000 5 82,650,000 350,500,000 According to the analysis Adidas will get their investment back within approximately in three year time.However, Adidas should introduce more features to Adipatch because of changing environment and trends to sports and injuries to sports people References: Barand Strategy (2004), Dasani Withdrawn, Brand Strategy, 6Apr, p.7 Cramb,C (1999), ‘Grolsch Targets Mature Markets’, Financial Times 10Febrary, p.35 Croft, M(1998), Time to Nurture Creativity, Marketing week, pp40-1 Guzman, D(2005), â€Å"Innovative Products Deliver Fresh Growth for Oral Care† Chemical Market Reporter , 9-15 May pp.34-5 Kotler .P (2005), Marketing Management, Prentice Hall. Jobber David (1995), Principles and Practice of Marketing, McGraw-hill. Mitchell, A. (2005), ‘After Some Innovation? Maybe You Just Need to Ask Around’, Marketing Week, 16june, p.28 Parry .(2005), ‘New Production Development: There’s Many Slip’, Marketing Week, 02june,p.24 Sampson. ( 1992), People are People the World Over: The Case for the Psychological Marketing Segmentation, Market and Research Today. Watts. G (1998) Asnoff’s matrix, pain and gain: Growth Strategies and Adaptive, International journal of entrepreneurial behaviour and research, vol4, pp101-111 www.press.adidas.com.

Jane Austen :: essays research papers

She puts to rest her pots and pans and takes a new stand. She is conniving and explicit in her manipulative ways. She cares deeply for her beloved children. She fears not being headstrong and liberal-minded, and she truly believes that her epiphanies are gospel truth to her own life. Most important of all, she takes action, is heroic in her boldness to fix the wrong, and does not hesitate to look back on what she leaves behind. In his nineteenth century plays, Henrik Ibsen portrays Norwegian women sharing and contrasting many, and more, of these strong qualities. Like a vigorous and professional artist, Ibsen paints vivid female characters in his skillfully tragic plays, creating diversity among them. In three of his plays alone, A Doll’s House, An Enemy of the People, and Hedda Gabler, women are shown to play various roles under different circumstances in nineteenth century Norway. In these plays, the women’s characteristics range from being maternal and conservative, to being radically liberal and nonconforming.   Ã‚  Ã‚  Ã‚  Ã‚  In Ibsen’s play, A Doll’s House, the protagonist is in fact, a woman, named Nora. At the onset of the play, Nora is shown to be like the traditional mother, simply making preparations for Christmas events. She is portrayed as a strikingly beautiful and almost perfect wife who is affectionate, kind, and always obedient to her husband saying things such as, â€Å"I should not think of going against your wishes.† However, this surface is only a mere cover to what really lies in the heart of Nora. It becomes evident that Nora is not completely complacent with her life. Gradually it becomes evident that she takes pleasures in other things that she does not have. For example, she longs for an affluent lifestyle and indulges in material things because she is more youthfully extravagant than she is maternal. In the play, she even admits herself that she desires grand opulence, saying, â€Å"†¦I used to sit here and imagine that a rich old gentle man had fallen in love with me†¦[and] that he died; and that his will contained†¦ ‘The lovely Mrs. Nora Helmer is to have all I possess paid over to her at once in cash.’† To fantasize about such a greedy thing shows that Nora prefers being a single and wealthy woman in society. Not only was Nora hungry for money, but she was hungry for simple respect. In all the years she was married to Helmer, no one ever took Nora seriously or accredited her with anything.

Fashion Trends

Fashion Trends of Youth in Pakistan Consumer Behavior Chapter 1 Introduction * Fashion It’s not just an outfit that is the offer of fashion. Rather it resides in every corner of the present landscape. Our mobile phones, our cars, our kitchens, our choice of media, the places where meet our friends- all add to the meaning of fashion. Its not enough to wear the clothes, you have to don the lifestyle too. Fashion is a conceptual term though it covers almost all aspects of our daily life.Dress is very important facet of our personality and fashion in our dress and clothes have taken its step towards international market. The retail and wholesale sector in Pakistan was worth about $40 billion in fiscal year 2012, and has been growing at 5. 3% in real (inflation-adjusted) terms for the past five years, much faster than overall economic growth during that period. Parallel to this trend in consumerism,  Digital Marketing in Pakistan has also been on the rise which has resulted in th e  Fashion Industry (specifically formal and informal lawn brands), fast accepting this unique phenomenon.Also, with the Ramazan on the go; Eid approaching in the near future and summers near their destined end, many new clothing brands have gone active and are advertising their Eid collection and Summer Sales on Facebook vigorously. So much so, that as per my calculations, one in every ten recommendations/sponsored stories or ads I see, are related to a clothing brand. Whether it be established brands like Kayseria, Khaadi  and Gul Ahmed, or newly launched premium brands like Sana Safinaz or Asim Jofa, or relatively smaller designer names like Rang Ja, The Working Woman, Mariam Aziz and Echo ll can be found actively on Facebook. Fashion industry of Pakistan has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Late with the formation of fashion councils and education centers under th e enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, * Quick glance at fashion back in TIME The Swinging 60's The focus of the time was on fittings. Bell bottoms, hair pieces, narrow fitted shirts, narrow dupattas, heavy eye makeup for girls and side burns for men was order of the time.People in those times took influence from the actors whom they idealized. The Political 70's In 70's the political times changed. People turned towards patriotism. Cotton came in vogue and people were seen in loose kurtas called Awami Suits and Saris. The Materialistic 80's The 80's emerged from the drabness of the 70's and ushered in disco, glitz and glamour. People were indulged in their material instincts. In Pakistan, loose was â€Å"in† and tight was â€Å"out†. Glitter and glitz was trendy and simplicity took a back seat. Back To The East With 90's It was a time for the rival of our culture.Traditional costumes made a comeback. A lot o f embroidery, gharara, Sheirwani and Paishwaz were seen. Everyone wanted to look sleek and thin. The New Millennium â€Å"The Y2Kâ€Å" The year 2000 came with a bang moving people towards hi-tech and fast-paced living. The clothes too have become more streamlined and structured. The defined boundaries of eastern and western fashion have collapsed people wear no fuss Chinese trousers, cargo pants, iron easy cloth and manageable preferably short hair. Fusion is the call of this time * Interview with designers Maria B:Fashion is an extension of self ,an ___expression of individuality, of art and modernism- It has no borders or divides- Its passion and It is the constant evolution of society. Fashion is a form of ___expression on an individual as well as a social level—The general shift in Pakistan thank God! is towards intelligent broad-minded ideas and its now starting to reflect in the way that people are dressing up HSY: Fashion for me is your sense of living. It’s not only about dress, but it’s about you and what you live with. It can be your values and ethics, it can be everything around you. Nida ali:I think the average customer is price conscious, style conscious, trend conscious and the element of brand consciousness comes right at the end. Chapter 2 The Consumer Segmentation & Targeting In a broader view and unbiased analysis, the Pakistani fashion industry has certainly played a very constructive and optimistic role in building the fashion sense and fashion trends amongst all the age groups The target we have selected to conduct a survey on the changing trends in fashion scenario is a combination of both the genders from the age range of 15 to 35 years of age regardless of any income bracket from the educated community.This range can be justified with the projection of the following statistics. The income ranges depict that our target market is almost equally from all income groups and people do follow fashion regardless of incom e brackets in one way or the other. Our target market of research comprises of a major chunk from the age range of 21 to 25 years being 76%. While having smaller portions of age 15-20 and 26-30 with sizes of 14% and 10% respectively. The youth mainly the fashion seekers and followers are in the continuation of their education period.As, this is the age when fashion becomes a craze for them. 63% females are fashion conscious willing to participate in a fashion survey while 37% are from the male category of consumers. * Media of Approach The fashion consumer of today is constantly bombarded with different types of stimuli in different forms of advertising. Today’s fashion consumer is more sophisticated and demanding than the consumer of the past. Looking at history, fashion runways and fashion shows have been the biggest inspirations for the fashion industry.We have assessed from these facts that regardless of the rapid growth in new mediums of information search like online so urces of 13%, The traditional media is still more trustworthy for the consumer to attain the information they require for their shopping like Fashion shows & Exhibitions having 20%, Fashion Magazines 24%, TV Commercials 40% and Billboards 10% chunk respectively. Fashion magazines are an extension of the marketing departments of large fashion companies. For a designer, the fashion show is a way to broadcast ideas. It is a medium. The growing Online trend The growing trend of online queries and locating stores, if not e-purchases, have also seen a tremendous rise which is understandable considering  Ã‚  females make up 31% of Pakistan’s Facebook population of almost 7 Million and the age group from 18-34 years makes 76% of the said population. These stats quite clearly infer that  Digital has most certainly become an effective medium of  transforming  information and communicating with this industry’s target group. In addition to the remarkable customer service m ost of the fashion brands inPakistan are providing online, it is worthy to note that digital media has leveled the playing field for all brands, irrespective of their sizes. It has given all sorts of brands the leverage to promote themselves and explore social media marketing for their advantage, especially if traditional mediums like billboards, print ads, TVCs etc are out of budget. This graph represents the presence of facebook fans of various brands locally in Pakistan and worldwide as well. The appreciation of facebook and other social media networks as a tool of marketing is growing very rapidly in a very short time among our young generation.Considering these statistics, we can appraise the standing of these various brand among the consumers and their level of appreciation in the market. Keeping these stats and trends in mind, one can evidently conclude that digital and eventually mobile marketing has an immense potential for the Fashion Industry. If the growth trends continu e to move in the same direction and at a similar pace, there should certainly be no stopping social media marketing from making brands re-allocate  their budgets from traditional to online mediums. Chapter 3 Market Research * Problem StatementHow does the behavior of a fashion consumer changes with upcoming fashion trends? * Research Methods * Questionnaire We have gathered information from our target market with 30 questionnaires duly filled by the prospects from our target market at various places with different set of ideals for a broader perspective and analyzed the results. The questionnaire is attached. * Focus Group We conducted a focus group of 8 attendees from our target market and concluded healthy discussion on the concerned issue. The moderator guide of the focus group is attached at the end. Online Focus Group on FaceBook We have conducted a focus group online through the platform of facebook as we do realize that the major chunk of our target study is active on socia l media networks. * Interviews Our search also consists of the interviews from the fashion industry to gather an over view about fashion from the producers of this wave. * Mall Intercepts We have visited quite a few stores, brand outlets and malls surveying for practical encounters and recorded the views of some consumers in video and others in writing.Our surveys destinations included Suzy, Shirt & Tie Shop, Hyperstar at Fortress Stadium while some interviews were conducted on the streets there. * Boutique Survey We also encountered the people running those boutiques and assessed their perceptions briefly. Chapter 4 Consumer Behavior Consumer behavior is deeply influenced by the demographics and household structures, needs, emotions, values and personality, group influences, information processing and decision making along with purchase behavior. Consumers are becoming more demanding, which is forcing fashion retailers to provide the right product at the right time.Information and trends are moving around the globe at high speed, resulting in more options and thus the consumers shop more often. The consumers need for uniqueness forces fashion retailers to constantly renew their styles. * Culture In case of cultural preferences, we often see people with different style statements living in the same area or same people having same appearances living at areas with vast distances. This is a fact which projects the importance of presence of culture in our lives which we tend to follow in almost all walks of our life.The most followed culture is equally distributed among regional and family preferences with the health of 37% each. Most of the population tend to follow what is being pursued in their region for ages, for instance, in Pakistan, with many differences in lifestyle, we all still follow some basic similar values. On the other hand, if we take Family culture into account, it refers to the values we share with our family, the way we present ourselves based on our family background, living standards and lifestyle. 19% incorporate multiple cultures in their attire and appearance while 4% opts for Western style of dressing.Social Class Fashion reflects our society and our culture. likewise it reflects how people define themselves People tend to follow what is in and what is the wave of the present current in fashion. 44% of our participants from consumer market are inclined towards the ongoing trends, while another major chunk is attracted towards the designer cuts or brand for their choice of attire. Former categories comprise of the majority while small parts of the market follow Celebrity with 6%, 6% towards price, 6% of advertisements while 10% people go for friend’s advise and attire. * Consumer Behavior Model Involvement of senses (Touch, sight) When we judge the quality of an apparel, the foremost concern for the consumer is the quality of the product which is preferred by 50% even for the youngsters who do not really care for the long life of the products. Some follow View of the fabric and its name share the same standing of 17% while a greater appreciation of Brand name of 24%. * Personal Selection Factors * Hedonic consumption Value of a garment is being defined as an interactive partiality experience, and distinguishes a person’s experience of interacting with an object or event.Enjoyable experiences in a store reflect different types of hedonic values. Values are defined as consumer behavior that regards the emotional and fantasy aspect of consumers’ interactions with products. Comparing to its utilitarian counterpart, the hedonic shopping value is more personal and associated with playfulness and fun. For instance, it is fairly common that people shop for both utilitarian and hedonic grounds, as well as a positive mood can come from consumers following either type of shopping. A reason for consumers to go shopping can also be the possibility to socialize with their friends.An indi vidual’s set of values is very important regarding consumption activities. Many purchases are made because consumers think that purchasing products will result in reaching value-related goals. Shopping for clothes is considered recreational, satisfying and rewarding. Impulse buying is important to fulfill hedonic desires. There is an evident link between impulse buying behavior and hedonic shopping. Clothes purchased to satisfy hedonic needs seem to be chosen without planning and characterize an impulse buying event as can be witnessed like 50% of the buyers.Consumers are driven to hedonic shopping experiences by new fashion styles and brand image salience, which in turn motivates fashion-oriented impulse buying behavior. On the other hand, people who are rational in their decisions and finalize their action after going through all pros and cons. * Consumer Involvement * Motivation Clothing is referred to as specialty good since consumers often make the effort of seeking out the garment that they require. Motivational need can be both utilitarian and hedonic. The end state that the consumer has the intention to reach is the goal.How urgent the consumer wants to reduce the need depends on whether the need is hedonic or utilitarian, this is called the consumer’s drive. One indication of a need is a person’s want, which is created by a combination of cultural and personal factors. These statistics project the motivational elements which encourage a consumer to make a purchase. The most prominent motivator is an occasion or event which motivates 43% of the targeted sample. While, 20% are for Friends and 20% for family suggestions. Celebrity styles and icons attract and motivate 17% of our audience.Fashion-oriented impulse buying happens when consumers find a new fashion product and buy it due to the motivation to buy new products; products they did not plan on buying. Here we can see the level of motivation and the elements which influences a person to make a purchase. 40% are the impulse buyers who immediately opt for purchase with the product and the internal drive. The other major category observed in our survey was that of people who are motivated with advice of friends and family. This 46% require someone to support their choice.Two small classes of 7% being those who spent more tie and opt to search for further alternatives or more information about the item before making a purchase. * Motivational Conflict Approach-Approach According to our survey results, consumers often face Approch-Approch conflict when they have to choose between two dresses appealing them at the same level. Approach-Avoidance Another conflict of Approach-Avoidance also exists when a design attracts to a consumer at a designer shop but meanwhile price element restricts a particular customer. Level of Involvement Inertia: Inertia basically describes the low level of involvement towards the chosen product that either the consumer is willing to p ay an effort before purchase or not? In fashion industry, according to our survey some respondent’s level of involvement was low because they just go to any shop; strongly use their heuristics and mental short cuts to buy apparel. Cult: The second concept which also prevails in the fashion industry is that, a part of consumer’s level of involvement is also very high in terms of shopping clothes.Because they put a lot of exertion in choosing and purchasing outfit having a feel of passion and consider their apparel as a symbol of their individual personality. * Need Theory Implementation * Self Concept * Self Concept When clothes leave the fabric they are merely garments. It is not until the marketers get hold of them that they become fashion. Clothing and accessories express how we feel, how we see ourselves and how we wish to be conceived by others. When we buy clothes we buy an identity. Fashion constitutes an important societal part of the individual’s well-be ing.Through the right choice of clothing it is possible for an individual to improve his or her self-esteem and acceptance by other people. Identities and social roles appear through people’s choice of clothing and accessories. Clothes function as symbols that indicate status, gender, social group allegiance and personality. Fashion is a way of expressing oneself and it says a lot about the person. * Fantasy Clothes shopping is considered to be more attractive. It is a break from the normal routine and it is an opportunity for fantasy and self-expression.What we wear is a complete expression of who we are. The appearance is the first indicator of personality to be judged. We portray ourselves what we fantasize about our own personality following our ideals through our accessories, our choice of movies, the interior of our house and most prominently our attire. We judged from our sample that majority of our sample portrays themselves to be decent yet fashionable being 54% of t he whole sample depicting a major part of our culture. Secondly, 30% fashion consumers tend to portray themselves to be lively and energetic.Some 14% try to explicitly present themselves as an open personality and extrovert. A few demonstrate themselves to be shy and submissive. It’s not enough to be fashionable-one wishes to appear intelligent as well. * Gender Orientation â€Å"Modern marketing has relied on gender to help understand and explain consumers and their behavior. † Women see clothes as a mean for self-identity, whereas men focus more on functional benefits. Women see shopping as something recreational, it is important to emphasize the hedonic and experiential attributes of shopping.Women spend twice as long time in a shop as men and the typical window-shopper is a woman. Men and women think differently, and these gender-specific brain differences show a significant effect on how the individual absorb, process and retain information. The following Pivot Ta ble exhibits the relation of gender with the style they follow for their purchase with a graphical representation which is extracted from our Online Facebook survey. | Values| | Row Labels| Sum of Male| Sum of Female| Casual| 4| 8| Celebrity| 0| 1| Formal| 4| 3| Present day| 3| 12| Grand Total| 11| 24| | | Another Pivot Table is extracted from our survey which depicts the relation of gender with the inclination of consumer towards Price or Style conscious personality. | Values| | Row Labels| Sum of Male| Sum of Female| Price Conscious| 7| 9| Style Conscious| 4| 15| Grand Total| 11| 24| Men don’t buy fashion – they buy clothes Men are comparatively less sophisticated consumers of fashion than women. * Extended Self â€Å"Fashion is an extension of self and expression of individuality† All the possessions of a person add an extra glamour to the personality.These can be the clothes, accessories, cell phones or your jewelery which adds an extra charm to what you ide alize and portray about your personality. This extract shows the inclination of people towards various categories to embrace an additional appeal to their personality. This is clearly visible that clothes and shoes are the possessions that exhibits glamour and is the centre of attention for most of the youngsters being 37% each. While 14% go for jewelery, 6% for glasses, 6% for wrist watches and 7% opt for mobile phones as their charming accessory. Personality & Chosen Product MatchYour perception towards fashion is what you personality is regarding this particular field. This graphical representation clearly demonstrates the personality of our target youngsters in terms of fashion trends and their own self. Sober looks and Maturity is the dominant trait occupying 34%. * Product symbolization The Fashion Pyramid * Freudian Theory (diagram interpretation) [Id = Brain attack , Superego = Heart attack, Ego = A balance with heart on one and brain on the other side) (landscape) * Trait t heory Various distinct traits are associated with different fields of life projected by the consumer of that particular segment.Likewise many traits are associated with fashion industry and consumers monitoring and following the changing trends. For instance, it is suggested that people who are more communally oriented (a female trait) will enjoy shopping more because of their psychological identification with the communal nature of the task. * Product congruence & Consumer Lifestyle Loyal customers spend more each shopping trip, and are more time-conscious. Our clothes are often an expression of our spirit and character, so there is nothing wrong with finding a look that suits you and relying on it.Here the question is do consumers calibrate their wardrobe to better illustrate their present mood & personality to therefore show overall congruence and harmony? Well, a direct relation exists between the clothing you choose to wear and your overall personality in terms of congruency. A ccording to our one of the consumers view, â€Å"I have noticed that when I am feeling very energetic, and very outgoing, I will pick out clothing from my closet that resembles my mood: loud, and vibrant. Yellow t-shirts, red watch, etc. Meanwhile, other times, when I’m n a mellower and laid back mood, I will wear more toned down clothing, sometimes just a black tee-shirt and jeans. † Fashion is based on creating a need, where in reality, there is none. Fashion is a factory that manufactures desire. Pre occupation with fashion reveals a level of insecurity. It’s like they are worried about being judged. People obsessed with fashion feel that if they’ve changed their look, they’ve also evolved emotionally. They live in a state of being extremely conscious about their appearance. * Decision Making * Heuristics * Shopping Atmosphere * Post Purchase Satisfaction Product Disposal The product disposal is an important issue to be discussed as we keep on a dding accessories to our wardrobe and stuff it with articles. It is essential to know what consumers opt for after It is deducted that 75% people give their clothes to others which is a good indication of society. While 19% stuff it forever even if not in use. On the other hand. 6% completely destroy them. * Risks associated with new trends The elements of fashion not liked by the target youngsters can backfire and become a risk for the Fashion Brands. As, â€Å"The fashion industry is the ultimate fashion victim†Other Risks include: Chapter 5 Extract Chapter 6 Attachments Survey Questionnaire Fashion Trends in Pakistan I am a student of MBIT from IBIT, PU and this questionnaire is purely for research purpose and the information you provide help me gain better understanding of Changing Fashion Trends in Pakistan. The success of this research depends on honest answers so I assure that your response will be kept confidential. Tick the answer you prefer. SECTION 1: YOU C. Occupa tion? a) Student b) Job c) Business d) Other, Please Specify ___________ 1. A. Age? a) 15-20 b) 21-25 c) 26-30 d) 31-35D. Gender? a) Male b) Female B. Family Monthly Income? e) 15000-25000 f) 26000-35000 g) 36000-50000 h) Above 50000 E. How are you feeling today? c) happy c) excited d) sad d) depressed SECTION 2: YOUR FASHION 1. Fashion to you is: a) Looking cool and hipc) Comfort ability b) Looking sober and matured) A way to express my inner self 2. Which current fashion trend you love the most? _____________________________________________________________________ 3. Which fashion trend you hate the most? ______________________________________________________________________ 4. c) Present day fashion ) Celebrity Which fashion style/trend do you tend to follow when you purchase clothes? a) Formal b) Casual 5. Who is your ideal fashion personality? _____________________________ 6. What does your clothing portray about your personality a) Open Personalityb) Shy person c) Hip Hop d) D ecent e) Lively f) Bold 7. Which of your accessories adds glamour to your overall personality? a) Clothingb) Mobile phone c) Jewelry d) Shoes e) Wrist watches f) Glasses 8. What influences you the most when you buy clothes? a) Ongoing Trendsb) Designer/Brand c)Celebrity d) Pricee) Advertisementsf) Friends 9.How much are you willing to spend on one item of clothing from a new trend of fashion? a)1000-2000 b)2000-5000 c)5000-10000d)10000 & above 10. What would encourage you to try out new fashion and style? a) Celebrity’s Styleb) Friend’s Suggestion c) Family’s Suggestiond) An Occasion | 11. What do you mostly dislike about fashion? a) Changes quicklyb) Expensive c) Not suitable d) Turns into a craze 12. What is the most recently added item to your accessories? ____________________________ 13. Does a new trend influence your wardrobe? a) Yes b) Noc)Oftend) Rarely 14. Do you readily adopt new trends? ) Yes b) Noc)Oftend) Rarely 15. How do you judge a fabric? a)Touc hb) Viewc) Brand named) Fabric name 16. Are your purchases? c) Plannedb) Immediate | 17. What is your action when a dress or an accessory attracts you? d) Immediately buyc) Consult a friend or family member e) Search for alternativesd) Search for more information 18. Which kinds of shopping destination you buy most of your clothes from? a) Super markets and shopping mallsc) Fashion shows and exhibitions b) Designer boutiques & Brandsd) Bazaars 19. What are your cultural preferences in fashion? a) Family culturec)Western culture ) Regional cultured) A combination of trends from multiple cultures 20. What do you do after your purchase? i) When satisfied a) Refer others b) Feel achievement c) Repeat purchases from the same place ii) When dissatisfied a) Feel angry b)Tell others to avoid c) Never visit the same place 21. How do you dispose of your clothes a) Keep the item b) Destroy c) Give it to others to use 22. What would you mostly like to see in an advertisement? a) Pictures of the shop and locationc) Products available b) Information about the designer d) All the above 3. Which medium do you trust for your purchases? a) Magazinesd)Fashion Shows & Exhibitions b) Billboardse) TV Commercials c) Online Sources Moderator Guide I Thank you all very much for helping us and participating in our project research. What we are conducting is called a focus group. It is mainly a form of discussion among all of you on our research topic. You can agree, disagree on any point or you can just provide with a comment. You can also propose any new idea regarding the subject and you can freely express your views and opinions. This is just like a routine lounge talk.We request you to convey your point clearly and if possible one at a time to save from any confusion or misunderstanding. If any questions regarding the format of the focus group, you can ask ? Now, I’l explain the topic, we are here to discuss. That is The Changing Fashion Trends in Pakistan. Everybody today, is somehow associated with fashion either in favor or against. . Similarly, you all must be used to of decorating your wardrobe with latest fashion articles. Most of you would be used to of visiting various bazaars and malls for your clothing needs. And must be having your views and suggestions for this very industry.We are going to talk about the same. Before we start, if any one have any queries. Please do ask? Now friends , We’ll continue with our discussion Warm Up Questions:- 1. How much time do you spare for your leisure activities? 2. How much time in a month do you spent on shopping? 3. Do you consider shopping a source of entertainment? Specific Questions:- Current Scenario of Audience 4. Do you visit exhibitions for your purchases? 5. Do you consider fashion shows a source of latest updates for your fashion? 6. May I ask about your favorite places to shop? 7. What is your recently added item in your clothing? 8.Are you price conscious or style conscious? Reason of F ailure 9. What do you think is the main content of our Pakistani fashion currently being promoted? 10. What is that one factor that stops you from adopting a fashion trend? 11. In your opinion, what is the one major difference between ordinary and designer brand items? 12. When I speak of Fashion, What picture comes to your mind? 13. Now, what if the same product is being sold in a local and a designer brand, Which one you’ll prefer to buy? Why? I am really thankful to you all for this valuable effort and specially your time. Bibliography Solomon, M. R. Consumer Behavior. Fashion Trends Fashion Trends of Youth in Pakistan Consumer Behavior Chapter 1 Introduction * Fashion It’s not just an outfit that is the offer of fashion. Rather it resides in every corner of the present landscape. Our mobile phones, our cars, our kitchens, our choice of media, the places where meet our friends- all add to the meaning of fashion. Its not enough to wear the clothes, you have to don the lifestyle too. Fashion is a conceptual term though it covers almost all aspects of our daily life.Dress is very important facet of our personality and fashion in our dress and clothes have taken its step towards international market. The retail and wholesale sector in Pakistan was worth about $40 billion in fiscal year 2012, and has been growing at 5. 3% in real (inflation-adjusted) terms for the past five years, much faster than overall economic growth during that period. Parallel to this trend in consumerism,  Digital Marketing in Pakistan has also been on the rise which has resulted in th e  Fashion Industry (specifically formal and informal lawn brands), fast accepting this unique phenomenon.Also, with the Ramazan on the go; Eid approaching in the near future and summers near their destined end, many new clothing brands have gone active and are advertising their Eid collection and Summer Sales on Facebook vigorously. So much so, that as per my calculations, one in every ten recommendations/sponsored stories or ads I see, are related to a clothing brand. Whether it be established brands like Kayseria, Khaadi  and Gul Ahmed, or newly launched premium brands like Sana Safinaz or Asim Jofa, or relatively smaller designer names like Rang Ja, The Working Woman, Mariam Aziz and Echo ll can be found actively on Facebook. Fashion industry of Pakistan has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Late with the formation of fashion councils and education centers under th e enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, * Quick glance at fashion back in TIME The Swinging 60's The focus of the time was on fittings. Bell bottoms, hair pieces, narrow fitted shirts, narrow dupattas, heavy eye makeup for girls and side burns for men was order of the time.People in those times took influence from the actors whom they idealized. The Political 70's In 70's the political times changed. People turned towards patriotism. Cotton came in vogue and people were seen in loose kurtas called Awami Suits and Saris. The Materialistic 80's The 80's emerged from the drabness of the 70's and ushered in disco, glitz and glamour. People were indulged in their material instincts. In Pakistan, loose was â€Å"in† and tight was â€Å"out†. Glitter and glitz was trendy and simplicity took a back seat. Back To The East With 90's It was a time for the rival of our culture.Traditional costumes made a comeback. A lot o f embroidery, gharara, Sheirwani and Paishwaz were seen. Everyone wanted to look sleek and thin. The New Millennium â€Å"The Y2Kâ€Å" The year 2000 came with a bang moving people towards hi-tech and fast-paced living. The clothes too have become more streamlined and structured. The defined boundaries of eastern and western fashion have collapsed people wear no fuss Chinese trousers, cargo pants, iron easy cloth and manageable preferably short hair. Fusion is the call of this time * Interview with designers Maria B:Fashion is an extension of self ,an ___expression of individuality, of art and modernism- It has no borders or divides- Its passion and It is the constant evolution of society. Fashion is a form of ___expression on an individual as well as a social level—The general shift in Pakistan thank God! is towards intelligent broad-minded ideas and its now starting to reflect in the way that people are dressing up HSY: Fashion for me is your sense of living. It’s not only about dress, but it’s about you and what you live with. It can be your values and ethics, it can be everything around you. Nida ali:I think the average customer is price conscious, style conscious, trend conscious and the element of brand consciousness comes right at the end. Chapter 2 The Consumer Segmentation & Targeting In a broader view and unbiased analysis, the Pakistani fashion industry has certainly played a very constructive and optimistic role in building the fashion sense and fashion trends amongst all the age groups The target we have selected to conduct a survey on the changing trends in fashion scenario is a combination of both the genders from the age range of 15 to 35 years of age regardless of any income bracket from the educated community.This range can be justified with the projection of the following statistics. The income ranges depict that our target market is almost equally from all income groups and people do follow fashion regardless of incom e brackets in one way or the other. Our target market of research comprises of a major chunk from the age range of 21 to 25 years being 76%. While having smaller portions of age 15-20 and 26-30 with sizes of 14% and 10% respectively. The youth mainly the fashion seekers and followers are in the continuation of their education period.As, this is the age when fashion becomes a craze for them. 63% females are fashion conscious willing to participate in a fashion survey while 37% are from the male category of consumers. * Media of Approach The fashion consumer of today is constantly bombarded with different types of stimuli in different forms of advertising. Today’s fashion consumer is more sophisticated and demanding than the consumer of the past. Looking at history, fashion runways and fashion shows have been the biggest inspirations for the fashion industry.We have assessed from these facts that regardless of the rapid growth in new mediums of information search like online so urces of 13%, The traditional media is still more trustworthy for the consumer to attain the information they require for their shopping like Fashion shows & Exhibitions having 20%, Fashion Magazines 24%, TV Commercials 40% and Billboards 10% chunk respectively. Fashion magazines are an extension of the marketing departments of large fashion companies. For a designer, the fashion show is a way to broadcast ideas. It is a medium. The growing Online trend The growing trend of online queries and locating stores, if not e-purchases, have also seen a tremendous rise which is understandable considering  Ã‚  females make up 31% of Pakistan’s Facebook population of almost 7 Million and the age group from 18-34 years makes 76% of the said population. These stats quite clearly infer that  Digital has most certainly become an effective medium of  transforming  information and communicating with this industry’s target group. In addition to the remarkable customer service m ost of the fashion brands inPakistan are providing online, it is worthy to note that digital media has leveled the playing field for all brands, irrespective of their sizes. It has given all sorts of brands the leverage to promote themselves and explore social media marketing for their advantage, especially if traditional mediums like billboards, print ads, TVCs etc are out of budget. This graph represents the presence of facebook fans of various brands locally in Pakistan and worldwide as well. The appreciation of facebook and other social media networks as a tool of marketing is growing very rapidly in a very short time among our young generation.Considering these statistics, we can appraise the standing of these various brand among the consumers and their level of appreciation in the market. Keeping these stats and trends in mind, one can evidently conclude that digital and eventually mobile marketing has an immense potential for the Fashion Industry. If the growth trends continu e to move in the same direction and at a similar pace, there should certainly be no stopping social media marketing from making brands re-allocate  their budgets from traditional to online mediums. Chapter 3 Market Research * Problem StatementHow does the behavior of a fashion consumer changes with upcoming fashion trends? * Research Methods * Questionnaire We have gathered information from our target market with 30 questionnaires duly filled by the prospects from our target market at various places with different set of ideals for a broader perspective and analyzed the results. The questionnaire is attached. * Focus Group We conducted a focus group of 8 attendees from our target market and concluded healthy discussion on the concerned issue. The moderator guide of the focus group is attached at the end. Online Focus Group on FaceBook We have conducted a focus group online through the platform of facebook as we do realize that the major chunk of our target study is active on socia l media networks. * Interviews Our search also consists of the interviews from the fashion industry to gather an over view about fashion from the producers of this wave. * Mall Intercepts We have visited quite a few stores, brand outlets and malls surveying for practical encounters and recorded the views of some consumers in video and others in writing.Our surveys destinations included Suzy, Shirt & Tie Shop, Hyperstar at Fortress Stadium while some interviews were conducted on the streets there. * Boutique Survey We also encountered the people running those boutiques and assessed their perceptions briefly. Chapter 4 Consumer Behavior Consumer behavior is deeply influenced by the demographics and household structures, needs, emotions, values and personality, group influences, information processing and decision making along with purchase behavior. Consumers are becoming more demanding, which is forcing fashion retailers to provide the right product at the right time.Information and trends are moving around the globe at high speed, resulting in more options and thus the consumers shop more often. The consumers need for uniqueness forces fashion retailers to constantly renew their styles. * Culture In case of cultural preferences, we often see people with different style statements living in the same area or same people having same appearances living at areas with vast distances. This is a fact which projects the importance of presence of culture in our lives which we tend to follow in almost all walks of our life.The most followed culture is equally distributed among regional and family preferences with the health of 37% each. Most of the population tend to follow what is being pursued in their region for ages, for instance, in Pakistan, with many differences in lifestyle, we all still follow some basic similar values. On the other hand, if we take Family culture into account, it refers to the values we share with our family, the way we present ourselves based on our family background, living standards and lifestyle. 19% incorporate multiple cultures in their attire and appearance while 4% opts for Western style of dressing.Social Class Fashion reflects our society and our culture. likewise it reflects how people define themselves People tend to follow what is in and what is the wave of the present current in fashion. 44% of our participants from consumer market are inclined towards the ongoing trends, while another major chunk is attracted towards the designer cuts or brand for their choice of attire. Former categories comprise of the majority while small parts of the market follow Celebrity with 6%, 6% towards price, 6% of advertisements while 10% people go for friend’s advise and attire. * Consumer Behavior Model Involvement of senses (Touch, sight) When we judge the quality of an apparel, the foremost concern for the consumer is the quality of the product which is preferred by 50% even for the youngsters who do not really care for the long life of the products. Some follow View of the fabric and its name share the same standing of 17% while a greater appreciation of Brand name of 24%. * Personal Selection Factors * Hedonic consumption Value of a garment is being defined as an interactive partiality experience, and distinguishes a person’s experience of interacting with an object or event.Enjoyable experiences in a store reflect different types of hedonic values. Values are defined as consumer behavior that regards the emotional and fantasy aspect of consumers’ interactions with products. Comparing to its utilitarian counterpart, the hedonic shopping value is more personal and associated with playfulness and fun. For instance, it is fairly common that people shop for both utilitarian and hedonic grounds, as well as a positive mood can come from consumers following either type of shopping. A reason for consumers to go shopping can also be the possibility to socialize with their friends.An indi vidual’s set of values is very important regarding consumption activities. Many purchases are made because consumers think that purchasing products will result in reaching value-related goals. Shopping for clothes is considered recreational, satisfying and rewarding. Impulse buying is important to fulfill hedonic desires. There is an evident link between impulse buying behavior and hedonic shopping. Clothes purchased to satisfy hedonic needs seem to be chosen without planning and characterize an impulse buying event as can be witnessed like 50% of the buyers.Consumers are driven to hedonic shopping experiences by new fashion styles and brand image salience, which in turn motivates fashion-oriented impulse buying behavior. On the other hand, people who are rational in their decisions and finalize their action after going through all pros and cons. * Consumer Involvement * Motivation Clothing is referred to as specialty good since consumers often make the effort of seeking out the garment that they require. Motivational need can be both utilitarian and hedonic. The end state that the consumer has the intention to reach is the goal.How urgent the consumer wants to reduce the need depends on whether the need is hedonic or utilitarian, this is called the consumer’s drive. One indication of a need is a person’s want, which is created by a combination of cultural and personal factors. These statistics project the motivational elements which encourage a consumer to make a purchase. The most prominent motivator is an occasion or event which motivates 43% of the targeted sample. While, 20% are for Friends and 20% for family suggestions. Celebrity styles and icons attract and motivate 17% of our audience.Fashion-oriented impulse buying happens when consumers find a new fashion product and buy it due to the motivation to buy new products; products they did not plan on buying. Here we can see the level of motivation and the elements which influences a person to make a purchase. 40% are the impulse buyers who immediately opt for purchase with the product and the internal drive. The other major category observed in our survey was that of people who are motivated with advice of friends and family. This 46% require someone to support their choice.Two small classes of 7% being those who spent more tie and opt to search for further alternatives or more information about the item before making a purchase. * Motivational Conflict Approach-Approach According to our survey results, consumers often face Approch-Approch conflict when they have to choose between two dresses appealing them at the same level. Approach-Avoidance Another conflict of Approach-Avoidance also exists when a design attracts to a consumer at a designer shop but meanwhile price element restricts a particular customer. Level of Involvement Inertia: Inertia basically describes the low level of involvement towards the chosen product that either the consumer is willing to p ay an effort before purchase or not? In fashion industry, according to our survey some respondent’s level of involvement was low because they just go to any shop; strongly use their heuristics and mental short cuts to buy apparel. Cult: The second concept which also prevails in the fashion industry is that, a part of consumer’s level of involvement is also very high in terms of shopping clothes.Because they put a lot of exertion in choosing and purchasing outfit having a feel of passion and consider their apparel as a symbol of their individual personality. * Need Theory Implementation * Self Concept * Self Concept When clothes leave the fabric they are merely garments. It is not until the marketers get hold of them that they become fashion. Clothing and accessories express how we feel, how we see ourselves and how we wish to be conceived by others. When we buy clothes we buy an identity. Fashion constitutes an important societal part of the individual’s well-be ing.Through the right choice of clothing it is possible for an individual to improve his or her self-esteem and acceptance by other people. Identities and social roles appear through people’s choice of clothing and accessories. Clothes function as symbols that indicate status, gender, social group allegiance and personality. Fashion is a way of expressing oneself and it says a lot about the person. * Fantasy Clothes shopping is considered to be more attractive. It is a break from the normal routine and it is an opportunity for fantasy and self-expression.What we wear is a complete expression of who we are. The appearance is the first indicator of personality to be judged. We portray ourselves what we fantasize about our own personality following our ideals through our accessories, our choice of movies, the interior of our house and most prominently our attire. We judged from our sample that majority of our sample portrays themselves to be decent yet fashionable being 54% of t he whole sample depicting a major part of our culture. Secondly, 30% fashion consumers tend to portray themselves to be lively and energetic.Some 14% try to explicitly present themselves as an open personality and extrovert. A few demonstrate themselves to be shy and submissive. It’s not enough to be fashionable-one wishes to appear intelligent as well. * Gender Orientation â€Å"Modern marketing has relied on gender to help understand and explain consumers and their behavior. † Women see clothes as a mean for self-identity, whereas men focus more on functional benefits. Women see shopping as something recreational, it is important to emphasize the hedonic and experiential attributes of shopping.Women spend twice as long time in a shop as men and the typical window-shopper is a woman. Men and women think differently, and these gender-specific brain differences show a significant effect on how the individual absorb, process and retain information. The following Pivot Ta ble exhibits the relation of gender with the style they follow for their purchase with a graphical representation which is extracted from our Online Facebook survey. | Values| | Row Labels| Sum of Male| Sum of Female| Casual| 4| 8| Celebrity| 0| 1| Formal| 4| 3| Present day| 3| 12| Grand Total| 11| 24| | | Another Pivot Table is extracted from our survey which depicts the relation of gender with the inclination of consumer towards Price or Style conscious personality. | Values| | Row Labels| Sum of Male| Sum of Female| Price Conscious| 7| 9| Style Conscious| 4| 15| Grand Total| 11| 24| Men don’t buy fashion – they buy clothes Men are comparatively less sophisticated consumers of fashion than women. * Extended Self â€Å"Fashion is an extension of self and expression of individuality† All the possessions of a person add an extra glamour to the personality.These can be the clothes, accessories, cell phones or your jewelery which adds an extra charm to what you ide alize and portray about your personality. This extract shows the inclination of people towards various categories to embrace an additional appeal to their personality. This is clearly visible that clothes and shoes are the possessions that exhibits glamour and is the centre of attention for most of the youngsters being 37% each. While 14% go for jewelery, 6% for glasses, 6% for wrist watches and 7% opt for mobile phones as their charming accessory. Personality & Chosen Product MatchYour perception towards fashion is what you personality is regarding this particular field. This graphical representation clearly demonstrates the personality of our target youngsters in terms of fashion trends and their own self. Sober looks and Maturity is the dominant trait occupying 34%. * Product symbolization The Fashion Pyramid * Freudian Theory (diagram interpretation) [Id = Brain attack , Superego = Heart attack, Ego = A balance with heart on one and brain on the other side) (landscape) * Trait t heory Various distinct traits are associated with different fields of life projected by the consumer of that particular segment.Likewise many traits are associated with fashion industry and consumers monitoring and following the changing trends. For instance, it is suggested that people who are more communally oriented (a female trait) will enjoy shopping more because of their psychological identification with the communal nature of the task. * Product congruence & Consumer Lifestyle Loyal customers spend more each shopping trip, and are more time-conscious. Our clothes are often an expression of our spirit and character, so there is nothing wrong with finding a look that suits you and relying on it.Here the question is do consumers calibrate their wardrobe to better illustrate their present mood & personality to therefore show overall congruence and harmony? Well, a direct relation exists between the clothing you choose to wear and your overall personality in terms of congruency. A ccording to our one of the consumers view, â€Å"I have noticed that when I am feeling very energetic, and very outgoing, I will pick out clothing from my closet that resembles my mood: loud, and vibrant. Yellow t-shirts, red watch, etc. Meanwhile, other times, when I’m n a mellower and laid back mood, I will wear more toned down clothing, sometimes just a black tee-shirt and jeans. † Fashion is based on creating a need, where in reality, there is none. Fashion is a factory that manufactures desire. Pre occupation with fashion reveals a level of insecurity. It’s like they are worried about being judged. People obsessed with fashion feel that if they’ve changed their look, they’ve also evolved emotionally. They live in a state of being extremely conscious about their appearance. * Decision Making * Heuristics * Shopping Atmosphere * Post Purchase Satisfaction Product Disposal The product disposal is an important issue to be discussed as we keep on a dding accessories to our wardrobe and stuff it with articles. It is essential to know what consumers opt for after It is deducted that 75% people give their clothes to others which is a good indication of society. While 19% stuff it forever even if not in use. On the other hand. 6% completely destroy them. * Risks associated with new trends The elements of fashion not liked by the target youngsters can backfire and become a risk for the Fashion Brands. As, â€Å"The fashion industry is the ultimate fashion victim†Other Risks include: Chapter 5 Extract Chapter 6 Attachments Survey Questionnaire Fashion Trends in Pakistan I am a student of MBIT from IBIT, PU and this questionnaire is purely for research purpose and the information you provide help me gain better understanding of Changing Fashion Trends in Pakistan. The success of this research depends on honest answers so I assure that your response will be kept confidential. Tick the answer you prefer. SECTION 1: YOU C. Occupa tion? a) Student b) Job c) Business d) Other, Please Specify ___________ 1. A. Age? a) 15-20 b) 21-25 c) 26-30 d) 31-35D. Gender? a) Male b) Female B. Family Monthly Income? e) 15000-25000 f) 26000-35000 g) 36000-50000 h) Above 50000 E. How are you feeling today? c) happy c) excited d) sad d) depressed SECTION 2: YOUR FASHION 1. Fashion to you is: a) Looking cool and hipc) Comfort ability b) Looking sober and matured) A way to express my inner self 2. Which current fashion trend you love the most? _____________________________________________________________________ 3. Which fashion trend you hate the most? ______________________________________________________________________ 4. c) Present day fashion ) Celebrity Which fashion style/trend do you tend to follow when you purchase clothes? a) Formal b) Casual 5. Who is your ideal fashion personality? _____________________________ 6. What does your clothing portray about your personality a) Open Personalityb) Shy person c) Hip Hop d) D ecent e) Lively f) Bold 7. Which of your accessories adds glamour to your overall personality? a) Clothingb) Mobile phone c) Jewelry d) Shoes e) Wrist watches f) Glasses 8. What influences you the most when you buy clothes? a) Ongoing Trendsb) Designer/Brand c)Celebrity d) Pricee) Advertisementsf) Friends 9.How much are you willing to spend on one item of clothing from a new trend of fashion? a)1000-2000 b)2000-5000 c)5000-10000d)10000 & above 10. What would encourage you to try out new fashion and style? a) Celebrity’s Styleb) Friend’s Suggestion c) Family’s Suggestiond) An Occasion | 11. What do you mostly dislike about fashion? a) Changes quicklyb) Expensive c) Not suitable d) Turns into a craze 12. What is the most recently added item to your accessories? ____________________________ 13. Does a new trend influence your wardrobe? a) Yes b) Noc)Oftend) Rarely 14. Do you readily adopt new trends? ) Yes b) Noc)Oftend) Rarely 15. How do you judge a fabric? a)Touc hb) Viewc) Brand named) Fabric name 16. Are your purchases? c) Plannedb) Immediate | 17. What is your action when a dress or an accessory attracts you? d) Immediately buyc) Consult a friend or family member e) Search for alternativesd) Search for more information 18. Which kinds of shopping destination you buy most of your clothes from? a) Super markets and shopping mallsc) Fashion shows and exhibitions b) Designer boutiques & Brandsd) Bazaars 19. What are your cultural preferences in fashion? a) Family culturec)Western culture ) Regional cultured) A combination of trends from multiple cultures 20. What do you do after your purchase? i) When satisfied a) Refer others b) Feel achievement c) Repeat purchases from the same place ii) When dissatisfied a) Feel angry b)Tell others to avoid c) Never visit the same place 21. How do you dispose of your clothes a) Keep the item b) Destroy c) Give it to others to use 22. What would you mostly like to see in an advertisement? a) Pictures of the shop and locationc) Products available b) Information about the designer d) All the above 3. Which medium do you trust for your purchases? a) Magazinesd)Fashion Shows & Exhibitions b) Billboardse) TV Commercials c) Online Sources Moderator Guide I Thank you all very much for helping us and participating in our project research. What we are conducting is called a focus group. It is mainly a form of discussion among all of you on our research topic. You can agree, disagree on any point or you can just provide with a comment. You can also propose any new idea regarding the subject and you can freely express your views and opinions. This is just like a routine lounge talk.We request you to convey your point clearly and if possible one at a time to save from any confusion or misunderstanding. If any questions regarding the format of the focus group, you can ask ? Now, I’l explain the topic, we are here to discuss. That is The Changing Fashion Trends in Pakistan. Everybody today, is somehow associated with fashion either in favor or against. . Similarly, you all must be used to of decorating your wardrobe with latest fashion articles. Most of you would be used to of visiting various bazaars and malls for your clothing needs. And must be having your views and suggestions for this very industry.We are going to talk about the same. Before we start, if any one have any queries. Please do ask? Now friends , We’ll continue with our discussion Warm Up Questions:- 1. How much time do you spare for your leisure activities? 2. How much time in a month do you spent on shopping? 3. Do you consider shopping a source of entertainment? Specific Questions:- Current Scenario of Audience 4. Do you visit exhibitions for your purchases? 5. Do you consider fashion shows a source of latest updates for your fashion? 6. May I ask about your favorite places to shop? 7. What is your recently added item in your clothing? 8.Are you price conscious or style conscious? Reason of F ailure 9. What do you think is the main content of our Pakistani fashion currently being promoted? 10. What is that one factor that stops you from adopting a fashion trend? 11. In your opinion, what is the one major difference between ordinary and designer brand items? 12. When I speak of Fashion, What picture comes to your mind? 13. Now, what if the same product is being sold in a local and a designer brand, Which one you’ll prefer to buy? Why? I am really thankful to you all for this valuable effort and specially your time. Bibliography Solomon, M. R. Consumer Behavior.